The Liberty Company Insurance Brokers

History and Founding

The Liberty Company Insurance Brokers began as William J. Johnson Insurance Brokers Inc., a one-person operation launched by Bill Johnson with only a desk and a phone. Over nearly four decades, it has evolved into one of America's fastest-growing privately held insurance brokerages. The company's growth strategy is centered on partnering with entrepreneurial agency owners and experienced producers, rather than pursuing aggressive consolidation for its own sake. This producer-focused model, combined with a strong culture that emphasizes integrity, teamwork, and fun, has allowed Liberty to scale organically and through strategic partnerships.

Business Model and Growth Strategy

Liberty's approach to expansion relies on attracting and retaining top talent by offering a collaborative environment and financial flexibility. The company provides equity opportunities and liquidity events for its partners, enabling them to benefit from the firm's overall success. In February 2025, Liberty upsized its syndicated credit facility, and in October 2025 it closed a debut $525 million first-lien credit facility (including a $425 million Term Loan B and a $100 million revolving credit facility) led by J.P. Morgan. Proceeds were used to refinance existing debt, provide employee liquidity, invest in technology and infrastructure, and support an active pipeline of producer hires and partnerships. The company also announced a partnership with High Ground Insurance Services of Torrance, California, adding specialized expertise in workers' compensation and employee benefits administration.

Products and Divisions

Liberty's service offerings cover the full spectrum of commercial and personal lines, with particular strength in customized risk management for mid-market companies. The firm is licensed in all 50 states and maintains offices in multiple states beyond its Los Angeles headquarters. Its four primary divisions are Liberty Middle Market P&C, which provides commercial property and casualty insurance with risk management and loss control services; Liberty Select, offering personal lines (home, auto, umbrella) and small commercial insurance; Liberty Benefits, focusing on employee benefits such as health, dental, vision, life, disability, and voluntary benefits; and Liberty Specialty, which handles niche and complex risks like professional liability and industry-specific solutions. Additionally, the company offers risk management consulting services, including customized risk assessment, claims advocacy, and loss prevention strategies for commercial clients.

Market Position and Recognition

Leadership commentary consistently points to culture as the key differentiator: CEO Bill Johnson has stated that the company's goal is to create 'the best culture, the best work experience, and the best work environment in the industry.' The company has earned a spot on Insurance Business America's 2026 Fast Brokerages list and has been recognized as a top 100 fastest-growing company in Los Angeles. While privately held and not publicly disclosing employee headcount, its expanding capital base and national reach suggest a large and growing workforce. The firm's emphasis on colleague happiness and well-being has also garnered workplace awards from the Los Angeles Business Journal and Insurance Business America.