SuperiorShare

History & Background

SuperiorShare is a B2B performance marketing company operating as an affiliate program for the online gambling industry. Unlike a single-operator brand, SuperiorShare aggregates multiple casino brands under one affiliate platform, allowing partners to promote several properties through a single login and commission arrangement.

Establishing itself in 2006, SuperiorShare was created by individuals who had previously worked as affiliates themselves — a background that informs the program’s focus on reliable tracking, timely payments, and responsive support. In February 2019, the company launched a completely redesigned, in-house affiliate management system to replace third-party software, citing the need for greater flexibility and adaptability as the industry evolves. The new platform introduced features such as tracking links for SMS campaigns, easier access to creatives, and real-time promotion updates.

The company’s portfolio of brands has changed over time. Early promoted brands included SuperiorCasino.com and 24VIPCasino.com (both now offline). Today, the primary in-house brands are Rich Palms Casino, Lucky Tiger Casino, and Shazam Casino — all optimized for the US-facing and English-speaking markets.

Products & Services

SuperiorShare offers its affiliates several monetization models: - Revenue Share: Up to 45% of lifetime net revenue from referred players, with no negative carryover. - CPA (Cost Per Acquisition): Fixed payout for each depositing customer. - Hybrid: Combination of revenue share and CPA. - Sub-affiliate: Commission on revenue generated by affiliates recruited by the partner.

The program provides dedicated account managers, a library of marketing tools (banners, landing pages, mailers), and access to high-converting landing experiences owned by SuperiorShare. The in-house platform tracks player activity in real time and generates detailed performance reports.

Market Position & Recent Developments

In April 2025, SuperiorShare was added to the AffPapa directory, a platform that connects iGaming operators and affiliates. The move was framed as a way to increase visibility and create new collaboration opportunities. The company describes itself as “one of the most ambitious casino affiliate programs on the web” and has received positive testimonials from partners commending its reliable tracking, fast communication, and proactive support.

Reputation & Trust

SuperiorShare is listed on several affiliate program directories (AffPaying, iGamingAffiliatePrograms, iGB Live). However, a negative complaint on Affiliate Guard Dog (resolved thread, dated August 2024) alleged non-payment for March and April of that year, with communication delays. The program addressed the issue and the thread was marked resolved. No other substantial compliance concerns were found in public sources.

Compliance & Licensing

SuperiorShare does not publicly display a specific gambling license number on its website. The company operates from Costa Rica, a jurisdiction commonly used for affiliate programs serving unregulated or semi-regulated markets. Affiliates should conduct their own due diligence regarding legality in their target jurisdictions.

Summary

SuperiorShare is a solid, mid-market affiliate program with nearly two decades of continuous operation, a founder-friendly ethos, and a lean but experienced team. Its competitive advantages lie in the lifetime revenue share model without negative carryover, the exclusive in-house brands, and the hands-on account management. The main weaknesses are the absence of publicly named leadership (transparency) and the mixed feedback on payment timeliness from a small minority of partners. For affiliates targeting US-facing casino traffic, it remains a viable option.