Stats Perform

History and Formation

Stats Perform traces its roots to STATS LLC, founded in 1981 in Chicago by actuary John Dewan, which pioneered computerised sports statistics and analytics. In 2019, STATS was merged with Perform Content (a sports media and data division of Perform Group) under the ownership of Vista Equity Partners, creating the combined entity Stats Perform. The merger united STATS’s AI-driven data capture and analytics with Perform’s extensive video and content archives, establishing a unified platform covering data collection, processing, and distribution across all major sports.

Core Business and Technology

Stats Perform’s foundation is Opta, the gold-standard sports data feed, which provides detailed event-level statistics for football (soccer) and more than 30 other sports. The company’s AI capabilities include machine-learning models for predictive analytics, player tracking, and personalised fan experiences. Its technology stack supports real-time in-play betting, automated storytelling for broadcasters, and performance analysis for teams and leagues. The company holds the largest AI patent portfolio in the sports industry.

Products, Platforms, and Brands

| Product / Brand | Description | |----------------|-------------| | Opta | The world’s most trusted sports data feed, delivering live event-level statistics for media, teams, and betting operators. Used by major leagues, broadcasters, and sportsbooks. | | Opta Vision | Advanced tactical and player-performance analytics platform, launched in 2022 and continuously enhanced (e.g., 2025-26 season upgrades). | | RunningBall | Real-time live scores, odds, and fast data feed for betting operators, enabling dynamic in-play markets. | | Bet LiveStreams | Augmented viewing experience for bettors that overlays live video with instant Opta-powered statistics and highlights. | | Opta Analyst | Fan-facing analytics website with over one million monthly visitors, delivering data-driven stories, predictions, and visualisations. | | Fast Player Statistics Feed | Real-time player-level data for in-play betting, powering player props and micro-markets. | | Opta Predictor | Predictive engine for match outcomes, season simulations, and event probabilities, used by broadcasters and sportsbooks. | | AI Software Modules | 200+ modular AI applications covering media storytelling, betting pricing/risk, and team performance analysis. |

Recent Milestones

- 2025 Record Revenue: Surpassed $500 million in annual revenue for the first time, with record profitability (January 2026 announcement). - FIFA World Cup 2026: Appointed official worldwide betting data and betting streaming rights distributor (via Opta and RunningBall). - Concacaf Partnership: Selected as official data partner, supplying betting data, streaming, and AI-driven tools. - EstrelaBet Agreement: Multi-year deal for Opta-powered stats markets and premium live football streaming in Latin America. - SBC Award: Opta betting package named Sports Data Product of the Year.

Market Position

Stats Perform serves clients across four verticals: media & technology (broadcasters, digital platforms), betting (sportsbooks, platform providers), team performance (clubs, leagues, federations), and fan engagement. Its data is integrated into products of leading technology companies (e.g., Google, Amazon) and sportsbooks (bet365, Sky Bet, William Hill).

Headquarters and Global Presence

- Current Headquarters: London, United Kingdom - Global Offices: Multiple locations across Europe, North America, Asia, and Australia.