Sooo Special Inc.
- Founded
- 1986-01-01 in Philadelphia, Pennsylvania
- Headquarters
- Fort Washington, Pennsylvania
- Phone
- (267) 549-4004
Sooo Special Inc. is a family-owned casino incentive marketing company that has served U.S. casino properties since 1986. Founded by Florence Berke, the business is now owned and operated by her grandsons, Bryan Maguire and David Maguire, representing three generations of family management. The company does not sell from a catalog; instead, it sources trending consumer products with proven demand, handles custom branding and packaging, and delivers to casino properties on time and within budget. Sooo Special’s client base includes some of the most recognized casino brands in the country. The company maintains a 30,000 sq ft warehouse in Levittown, Pennsylvania, and a business office in Fort Washington, Pennsylvania. With a headcount of 2–10 employees, Sooo Special offers direct access to its owners, ensuring personalized service for casino special events and marketing teams. Its core services include multi-week continuity programs, on-site fitting events, VIP nights, seasonal promotions, and custom-branded player giveaways. The company is a proud member of the Advertising Specialty Institute (ASI) and operates within the $22 billion promotional products industry. By combining product intelligence, casino-grade execution, and a deep understanding of casino compliance timelines, Sooo Special has built a niche as a trusted partner for operators seeking effective, turnkey incentive solutions.
Detailed Review
Business Model
Sooo Special Inc. positions itself as a product-sourcing and fulfillment partner for casino incentive marketing, rather than a traditional catalog distributor. The company’s approach is built around four steps: understand the property’s player demographics and event calendar; curate a shortlist of trending products from a global sourcing network; produce custom branding and packaging with quality checks; and deliver on time, leveraging a 30,000 sq ft warehouse for storage and logistics. The company emphasizes “product intelligence” – tracking consumer market trends to recommend items that will drive player turnout. It also stresses “casino-grade execution,” meaning it is accustomed to compliance timelines, property logistics, and the fast pace of casino operations. Sooo Special claims no layers of account management; clients work directly with the owners, who are accessible by phone and email.
Services
Continuity Programs: Multi-week collectible series (e.g., cast iron cookware, luggage sets, luxury bedding) that encourage repeat visits. On-Site Fitting Events: Setup and staffing of in-property events where players can select customized items (e.g., jackets, bags) that are then produced and delivered. VIP Events & Seasonal Promotions: One-off giveaways, VIP night gifts, and themed promotions tied to holidays or property milestones. Custom Branded Products: Sourcing and branding of apparel, drinkware, tech accessories, and other consumer goods with casino logos. Warehousing & Fulfillment: Storage of pre-produced items at the Levittown warehouse, with just-in-time delivery to properties.
Market Position
The company’s marketing emphasizes directness, speed, and knowledge of casino operations. While Sooo Special does not disclose revenue or client names on its website, its LinkedIn page notes 146 followers and an industry classification of Marketing Services. It exhibits at the Global Gaming Expo (G2E) and is listed in casino vendor directories. The company’s small team (2–10 employees) allows for a lean, hands-on approach, but may limit capacity for very large multi-property rollouts. No recent funding rounds, acquisitions, or major partnerships were found in public sources. Sooo Special appears to be a stable, privately held niche supplier rather than a growth-stage startup.
Key Products
VIP Events & Seasonal Promotions
One-off giveaways, VIP night gifts, and themed promotions tied to holidays or property milestones.
Continuity Programs
Multi-week collectible series such as cast iron cookware, luggage sets, and luxury bedding designed to encourage repeat player visits.
On-Site Fitting Events
In-property events where players select custom-branded items like jackets or bags, with on-the-spot ordering and later delivery.
Custom Branded Products
Sourcing and branding of apparel, drinkware, tech accessories, and other consumer goods with casino logos.
Warehousing & Fulfillment
30,000 sq ft facility in Levittown, Pennsylvania for storage and just-in-time delivery to casino properties.
Offices & Headcount
5 employees (approx.)
Key Persons
- Bryan Maguire
Co-Owner
- David Maguire
Co-Owner