- Founded
- 2010-01-01 in Netanya, Israel
- Headquarters
- Netanya, Israel
- info@softweave.net
- Phone
- +972 522 201 322
SoftWeave Ltd. is an Israeli-based B2B technology provider that develops and distributes casino gaming software for the global iGaming industry. Founded in 2010 and headquartered in Netanya, Israel, the company originally began as a small team of gaming enthusiasts and has since grown into a recognized content aggregator and publisher. Its flagship product, Winafar, is a cloud-based aggregation platform that integrates games from multiple third-party studios into a single API, allowing online casino operators to quickly expand their game libraries. SoftWeave also offers white-label casino solutions and acts as a distributor for independent game studios, helping them reach regulated markets. The company positions itself as a nimble supplier that prioritizes personalized support and fast integration times, competing with larger aggregators such as Relax Gaming and Pariplay. While its UK entity was dissolved in July 2025, the main Israeli operation continues to trade actively, with a focus on markets like Canada and Europe. SoftWeave is privately funded and employs a lean team, estimated at fewer than 100 people.
Detailed Review
History and Founding
SoftWeave Ltd. was founded in 2010 by Roy Greenbaum, who remains CEO and co‑founder. The company started as a small group of gaming enthusiasts and gradually evolved into a full‑spectrum iGaming technology provider. Its first major market entry outside Israel came in March 2021 with the debut of the Winafar platform in Canada, marking the beginning of its international expansion.
Business Model
SoftWeave operates exclusively as a B2B supplier, licensing its aggregation platform and white‑label solutions to licensed online casino operators. It does not run its own gambling websites. Revenue is generated through platform licensing fees, revenue‑share arrangements with game studios, and distribution services. The company’s technology stack is built for scalability across multiple regulated jurisdictions, supporting compliance with local gaming laws.
Products and Platforms
The company’s core product is Winafar, a cloud‑based game aggregation platform that provides a single API integration for hundreds of casino games from third‑party studios. In addition, SoftWeave offers white‑label casino solutions that include risk management, player accounts, and back‑office systems, enabling operators to launch their own online casinos quickly. The company also serves as a distributor for independent game studios, offering licensing, integration support, and revenue‑share partnerships to help studios reach new markets.
Market Position and Competitors
SoftWeave competes with larger content aggregators such as Relax Gaming, Pariplay, and Blueprint Gaming. Its smaller size allows it to offer more personalised service and faster integration times compared to industry giants. However, its brand recognition and game library size are more limited, which may restrict its appeal to top‑tier operators. The company’s future growth likely depends on expanding its studio partnerships and entering additional regulated markets.
Corporate Structure and Recent News
SoftWeave’s corporate structure includes a private limited company registered in Northern Ireland (Company No. NI710683), which was incorporated in February 2024 and dissolved on 29 July 2025. The dissolution does not affect the ongoing operations of the Israeli parent company, which continues to trade under the SoftWeave name. The company maintains an active website at softweave.net and a dedicated product site at winafar.com. No external funding rounds or significant venture capital investment have been disclosed; the business appears to be privately funded through operations.
Key Products
Winafar
Cloud‑based game aggregation platform that integrates casino content from multiple third‑party studios into a single API for online operators. Provides unified game library management, player analytics, and compliance tools. Launched in Canada in 2021.
White‑Label Casino Solutions
Offers a white‑label platform enabling operators to launch their own online casino using SoftWeave’s technology and aggregated game content. Includes risk management, player accounts, and back‑office systems.
Game Distribution Services
Acts as a distributor for independent game studios, providing access to its network of operators in regulated markets. Includes licensing, integration support, and revenue‑share arrangements.
Key Persons
- Roy Greenbaum
Chief Executive Officer (CEO) & Co‑Founder