SBS - Sportsbook Software GmbH

History and Background

SBS – Sportsbook Software GmbH was created as a spin-off from Interwetten Gaming Ltd, one of Europe’s longest-standing online betting brands with over two decades of operational experience. The company was established in Vienna, Austria, likely in the mid-2010s, leveraging Interwetten’s proven technology and operational know-how to serve a B2B clientele. It first appeared in public recruitment listings around 2022, indicating active operations by that time.

Business Model

SBS operates on a B2B model, providing a white-label sportsbook and iGaming platform along with a full suite of managed services. The company generates revenue through platform licensing fees, revenue-sharing arrangements, and subscription-based managed services. By allowing operators to outsource customer support, payment processing, fraud prevention, marketing automation, and compliance, SBS helps clients accelerate time-to-market and reduce fixed costs. The firm is privately held, backed by the Interwetten group, and has not disclosed any external funding rounds.

Core Products

The core offering is a modular sportsbook platform that includes fixed-odds betting, live (in-play) betting, mobile-optimized access, and a robust back-office for odds management, risk and trading, bonus configuration, and player account management. The platform also acts as a third-party integration hub, allowing operators to incorporate casino, live dealer, virtual sports, and poker content from multiple providers under a single wallet and single sign-on. Beyond software, SBS offers managed services covering customer support, payment processing, fraud prevention, marketing automation, and compliance assistance, as well as platform engineering and product management advisory services.

Market Position and Licensing

SBS positions itself as a turnkey partner for operators looking to launch, scale, or optimize digital gaming businesses in regulated markets. The company holds multiple licences in regulated jurisdictions, though specific licence details are not publicly listed. Its client base includes emerging operators and established brands seeking to expand into new territories. The firm faces competition from other B2B sportsbook providers such as Kambi, SBTech, and BetConstruct, but differentiates itself through its heritage within a successful operator and its comprehensive managed services offering. No major public announcements about partnerships or funding have been made in 2025-2026, but the company remains active in the B2B iGaming supply space.