Royal Recognition
- Founded
- 1983-01-01 in Wisconsin, USA
- Headquarters
- S83 W19105 Saturn Drive, Muskego, Wisconsin 53150, USA
- info@royalrec.com
Royal Recognition, Inc. is a privately held, women-owned business based in Muskego, Wisconsin, that has been delivering tailored employee recognition and reward programs since 1983. Founded by Joe and Peggy Cull in the basement of their first home, the company has grown into a leading provider of service awards, peer-to-peer recognition, safety programs, corporate apparel, promotional merchandise, and branded company stores. Serving more than 1,500 clients across healthcare, transportation, manufacturing, and professional services, Royal Recognition offers fully customizable solutions supported by in-house graphic design, embroidery, engraving, sublimation, UV printing, and gift wrapping. The company’s mission is to help organizations harness workforce potential through tangible, meaningful recognition, which in turn boosts engagement, reduces turnover, and strengthens workplace culture. Royal Recognition operates a modern production and office facility that recently underwent a nearly $5 million, 20,000-square-foot expansion, its fourth at that location since moving there in 1997. Certified as a Women-Owned Business Enterprise and recognized as one of the top employee recognition providers in the nation, the company continues to invest in technology and facilities to meet growing demand.
Detailed Review
History
Royal Recognition was founded in 1983 by husband-and-wife team Joe and Peggy Cull, who started the business in the basement of their first home. The company steadily expanded its client base and in 1997 established its headquarters in Muskego, Wisconsin. Since then, it has completed four expansion projects at that site, the most recent being a $4.7 million, 20,000-square-foot addition that broke ground in 2023 to accommodate growing demand.
Services and Products
The company positions itself as a total recognition solutions provider, offering employee service awards, career milestone recognition, peer-to-peer recognition, safety incentive programs, holiday programs, nurses appreciation gifts, and badge accent programs. Additionally, Royal Recognition operates e-commerce company stores for branded merchandise and uniforms and supplies promotional products and corporate apparel. All products can be fully customized using in-house capabilities including graphic design, custom embroidery, etching/engraving, gift wrapping, sublimation, UV printing, and heat press.
Technology and Partnerships
Royal Recognition’s technology platform supports online ordering, program management, and peer-to-peer communication, enabling clients to launch and manage recognition initiatives at scale. The company partners with human-resources platforms such as Paycor’s marketplace to integrate its services, making it easier for organizations to deploy recognition programs seamlessly.
Recent Expansion
The company’s most recent expansion at its Muskego headquarters involved a $4.7 million investment to add 20,000 square feet of space. This upgrade was driven by increasing demand for its services and reflects its commitment to operational capacity and client support.
Market Position
Royal Recognition is certified as a Women-Owned Business Enterprise and has been recognized by industry publications as one of the top employee recognition providers in the United States. Its client base spans multiple sectors, including healthcare, transportation, manufacturing, and professional services, and it employs between 51 and 200 people.
Key Products
Employee Service Awards
Milestone recognition programs for years of service, such as 5, 10, and 20 years, with personalized awards and gifts.
Peer-to-Peer Recognition
Digital platform enabling employees to send real-time recognition messages and rewards to colleagues.
Company Stores
E-commerce portals for branded merchandise, uniforms, and promotional items.
Badge Accents
Customizable badge attachments and pins for ongoing recognition.
Safety Programs
Incentive programs to promote workplace safety and reduce incidents.
Custom Apparel & Promotional Products
Embroidery, screen printing, and UV-printed apparel, bags, drinkware, and other giveaways.
Holiday and Nurses Appreciation Programs
Seasonal and role-specific recognition packages.
Offices & Headcount
125 employees (approx.)
Key Persons
- Peggy Cull
Founder
- Joe Cull
Founder