Producers, Incorporated
- Founded
- 1980-01-01
- Headquarters
- 5109 Oakhaven Lane, Tampa, Florida 33617
- Phone
- (813) 988-8333
Producers, Incorporated (PI) is a full-service entertainment booking agency founded in 1980 by Craig Hankenson. For over 40 years, the company has served as a bridge between performers and presenters, representing a diverse roster of attractions for concert halls, symphony orchestras, festivals, fairs, arenas, corporate events, fundraisers, private parties, and other agencies. The firm positions itself as an 'entertainment agency' rather than a traditional artist agency, emphasizing its role in facilitating business relationships between talent and venue operators. Privately held and operating with a small team of 2–10 employees, Producers, Incorporated prides itself on rapid, honest response, reasonable compensation, and superior performance. Its clients range from small community presenters to large promotional organizations, and the company maintains a reputation for integrity and long-term associations. The agency continues to celebrate and uphold the performing arts community by supplying professional, diverse talent suitable for any budget or venue size.
Detailed Review
Overview
Producers, Incorporated (PI) has been a consistent presence in live entertainment booking since its founding in 1980 by Craig Hankenson. The company acts as an intermediary, negotiating contracts and coordinating logistics for a wide array of performers—from solo acts to full production shows—across venues like concert halls, symphony orchestras, festivals, and corporate events. Its small team size (2–10 employees) allows for a personalized, boutique approach to each booking, fostering long-term client relationships.
Business Model
Unlike many talent agencies that manage artists directly, Producers, Incorporated positions itself as a service-oriented facilitator. It earns revenue by securing performance agreements and handling scheduling, logistics, and contract management for both presenters and performers. The agency frequently collaborates with other booking agencies to expand opportunities for its clients, demonstrating a flexible, networked model rather than a proprietary roster.
Market Position and Reputation
Over four decades, PI has built a reputation for integrity and reliability, surviving industry disruptions such as digital booking platforms. Its client base spans small community presenters to large promotional organizations, indicating broad market reach. The company’s long-term associations and steady annual growth reflect a durable brand in a competitive landscape.
Recent Activity
A notable recent booking includes “Seals & Crofts 2” (featuring Brady Seals and Lua Crofts) alongside Little River Band at Penn’s Peak in Jim Thorpe, Pennsylvania, showing continued activity in the live-event space. The agency has adapted to digital trends by blending traditional relationship-building with modern expedient contract handling.
Leadership
Craig Hankenson is the founder; however, no current C-level executives (CEO, CFO, etc.) have been publicly confirmed for the present day. The company remains privately held with no disclosed headquarters address.
Offices & Headcount
5 employees (approx.)