Proactive Gaming Scandinavia AB

History & Founding

Proactive Gaming Scandinavia AB was founded in 2005 by Mattias Andersson, initially operating as a specialist in online gambling software development. The company quickly distinguished itself by combining 3D visualisation with reliable back‑end architecture. In 2012, the firm was named Sweden’s fastest‑growing company (Super‑Gazelle) — a national award that brought significant industry attention. By 2014, Proactive had secured a contract to supply bingo software to Paf (Ålands Penningautomatförening), a pivotal partnership that would lead to Paf’s outright acquisition of the company in October 2018. The acquisition was structured as a product‑portfolio investment, giving Paf control over its bingo product development while retaining Proactive’s Norrköping team. Post‑acquisition, Proactive Gaming continues to operate as a distinct entity under Paf’s ownership, still marketing its technology to external clients.

Products & Platforms

Proactive Gaming’s offerings are organised into several main categories. The Poker platform is a secure, cloud‑based solution built for fault‑tolerant multiplayer action, supporting multiple currencies and devices. Bingo & Lottery games are social and interactive, central to Paf’s bingo vertical. Bonus Games & Mini‑Games are quick‑play modules designed to drive player engagement and loyalty. The Multiplayer Platform is scalable and multi‑currency, with optional on‑premises deployment, supporting poker, bingo, casino, and sports betting. Advanced Back Office Tools provide a management suite for user administration, game configuration, transaction monitoring, and player analytics. Compliance & Certifications ensure systems meet regulatory standards across multiple global markets. White‑Label Solutions enable operators to launch their own branded casino and poker sites with minimal upfront cost. Consultancy Services include custom game development, market strategy, and technical consultancy. Earlier marketing literature also highlighted a 3D Casino environment, an Affiliate System for commission tracking, and a Community System for social features, which may now be integrated into the broader platform.

Markets & Clients

Proactive Gaming’s client base spans virtually every continent, per its LinkedIn description. The company is best known for its long‑term supply agreement with Paf, but it also serves other licensed operators through its B2B software and white‑label services.

Awards & Recognition

In 2012, Proactive Gaming received the Super‑Gazelle award as Sweden’s fastest‑growing company, presented by Prince Carl‑Philip Bernadotte.

Ownership & Status

Since October 2018, Proactive Gaming Scandinavia AB has been a wholly owned subsidiary of Ålands Penningautomatförening (Paf). It continues to operate as an independent business unit, retaining its brand, product line, and sales activities.