- Headquarters
- Minneapolis, Minnesota, United States
Pixel & Plume is a Minneapolis‑based full-service creative and media agency built exclusively for brands that run loyalty programs — casinos, hospitality groups, and retailers sitting on rich first‑party data they are not fully using. Where most agencies treat loyalty data as a direct‑mail list, Pixel & Plume treats it as the foundation of an entire, omnichannel media strategy. The agency’s proprietary tech stack activates player‑club or retail‑loyalty data across display, video, connected TV (CTV), paid search, social, digital out‑of‑home (OOH), audio, and email — all at zero media commission. Founded by Angel Suarez, the agency combines brand storytelling, data science, and ad‑technology under one roof, ensuring strategy, creative execution, and measurement are never siloed. The team draws from top agencies, Fortune 50 brands, retail‑media networks, and major publishers, offering the depth of a large network without the overhead of managed‑service labour or hidden fees. Pixel & Plume’s results speak to a 92% below‑industry‑benchmark cost‑per‑visit for a leading Midwestern tribal gaming enterprise, a 75.4% year‑over‑year lift in entertainment ticket sales, and a 60% first‑time app deposit lift in the first month. By closing the loop between media dollars spent and revenue generated, the agency helps loyalty‑program operators turn a traditionally underutilised asset into a measurable competitive advantage.
Detailed Review
Business Description & Core Offerings
Pixel & Plume positions itself as a “loyalty‑data performance agency.” Its core service is the activation of first‑party loyalty data across paid media channels, eliminating the common practice of treating customer data as a mere direct‑mail list. The agency’s proprietary data and analytics stack enables precise segmentation, real‑time attribution, and omnichannel optimisation. Services span brand strategy, creative development, media planning and buying (programmatic, CTV, paid search, social, digital OOH, audio, email), custom events, SEO, influencer marketing, website development, data architecture, and loyalty/database marketing.
Target Verticals
The agency serves casino/gaming enterprises, hospitality groups, and retailers — all of which operate loyalty programs that generate high‑quality behavioural data such as guest spend patterns and visit frequency.
Operational Model
Pixel & Plume operates on a “no hidden media fees” model, charging zero commission on media buys. The agency integrates creative and media under one roof to eliminate silos and ensure rapid iteration. Its team of 11‑50 employees is based primarily in Minneapolis, Minnesota, and maintains a hands‑on, low‑overhead structure that avoids the bloat of outsourced or managed‑service labour.
Performance Metrics
The agency publishes real‑world results, including a 92% reduction in cost‑per‑visit versus industry benchmarks for a tribal casino client, 75.4% YoY lift in entertainment ticket sales, and 60% first‑time app deposit lift within the first month. It has tracked over 78,000 casino visits attributed to its media campaigns.
Market Position & Competitive Differentiation
Rather than competing on scale, Pixel & Plume competes through flexible tech stacks, strategic partnerships, and AI‑driven tools. Founder Angel Suarez has emphasised the importance of trust, customisation, and quality over scale in client relationships. The agency is self‑owned and independent.
Leadership & Culture
The leadership team brings a blend of agency, client‑side, and ad‑tech experience from companies such as ESPN, Target (Roundel), The Trade Desk, and JPMorgan. The culture is described as “data‑informed, creatively driven,” and focused on measurable outcomes.
Key Products
Proprietary Loyalty‑Data Activation Stack
A technology layer that ingests first‑party loyalty data (player‑club or retail card data) and activates it across all major paid channels (display, video, CTV, paid search, social, digital OOH, audio, email). Enables real‑time attribution and optimisation.
Full‑Service Creative & Media Agency Services
Brand strategy, creative development, media planning and buying, custom events, SEO, influencer marketing, website development, data architecture, and loyalty/database marketing — all delivered as a single, integrated offering.
Performance Measurement & Analytics
Custom analytics dashboards and attribution models that tie media spend directly to foot‑traffic, ticket sales, and other business outcomes. Includes both online and offline conversion tracking.
Offices & Headcount
30 employees (approx.)
Key Persons
- Rob Truett
CFO
- Angel Suarez
Founder & CEO