- Founded
- 2023-01-01 in London, England
- Headquarters
- London, United Kingdom
Paysecure is a London-based, AI-powered payment orchestration platform founded in 2023 by Amit Hooja. The company provides a single integration layer that connects merchants, platforms, and financial institutions to a dynamic ecosystem of payment service providers, acquirers, and alternative payment methods. Its adaptive technology replaces fragmented payment infrastructure with a unified system, enabling real-time transaction optimization, intelligent routing, and centralized tokenization. Paysecure's product suite includes an AI-optimized orchestration layer, a customizable Dynamic Cashier for localized checkout, and white-label solutions for partners. The platform processes transactions across multiple currencies and payment methods, targeting high-volume, high-risk, and regulated sectors as well as fast-growing digital businesses expanding across borders. Since launching its orchestration solution in early 2025, Paysecure has seen rapid merchant adoption, winning the Best Online Payment Service award at SiGMA Americas 2025. The company is self-funded with an estimated annual revenue of $12.7 million and a valuation of $38 million as of late 2025, employing around 125 people across offices in London and Jaipur, India.
Detailed Review
History and Founding
Paysecure was registered in the UK on July 5, 2023, and built from the ground up by founder Amit Hooja, a technologist and investor with deep roots in payment innovation. The company achieved PCI DSS Level 1 certification within two months of registration and established an engineering and operations office in Jaipur, India in early 2024. Strategic partnerships followed, including with A55 to extend reach in Latin America, and later with DECTA, Worldpay, and Neosurf. The formal launch of Paysecure’s orchestration platform occurred at ICE 2024 in Barcelona, and the product quickly gained traction: the company reported a five-fold increase in merchants during 2025.
Products and Platform
Paysecure’s product suite comprises three main offerings. The Payment Orchestration Platform is an AI-optimized layer that connects to multiple PSPs and acquirers, applying smart routing, failover logic, and cost optimization across the transaction lifecycle. The Dynamic Cashier is a fully customizable checkout interface that adapts to local payment preferences and languages, designed to maximize conversion. The White-Label solution allows payment institutions, ISOs, or platform providers to deliver orchestration capabilities under their own brand, with modular APIs and reporting.
Business Model and Pricing
The platform differentiates itself with a "zero platform fees" pricing model, charging only on transactional volume or value-add features rather than upfront licensing. Paysecure emphasizes independence: it does not operate its own acquiring or processing, positioning itself as an agnostic intermediary focused purely on performance optimization. Financially, the company is unfunded by venture capital, relying on revenue from live merchants. Estimated annual revenue reached $12.7 million by December 2025, with a valuation of $38 million.
Market Position and Growth
Paysecure serves high-volume, high-risk, and regulated sectors as well as fast-growing digital businesses. Since launching, it has won the Best Online Payment Service award at SiGMA Americas 2025 and reported a five-fold increase in merchants during 2025. The company maintains offices in London (Victoria) and Jaipur, with a headcount of 115–140 as of late 2025/early 2026. Its independence and AI-driven optimization position it as a strong contender in the payment orchestration space.
Leadership
Leadership is lean and founder-led. Amit Hooja serves as CEO and is the sole named founder. In 2025, the company appointed Vanessa Mantzarioti as Chief Financial Officer to oversee global finance operations. No other C-level executives (CTO, CCO, COO) have been publicly confirmed as of the date of this report.
Key Products
Payment Orchestration Platform
AI-optimized orchestration layer connecting merchants to multiple PSPs and acquirers, featuring smart routing, real-time failover, centralised tokenisation, and cost optimisation.
Dynamic Cashier
Customisable, localised checkout interface designed to maximise conversion by adapting to local payment methods, languages, and user preferences.
White-Label Solution
Modular, scalable orchestration platform that partners can rebrand and offer to their own merchants, with full API access and reporting.
Offices & Headcount
125 employees (approx.)
Key Persons
- Amit Hooja
Founder & CEO