PA Media Sport
- Founded
- 1868-01-01 in London, United Kingdom
- Headquarters
- North Wharf Road, London, W2, United Kingdom
- enquire@pa.media
- Phone
- +44 20-7963-7888
PA Media Sport is the dedicated sports division of PA Media, the UK’s national news agency and leading multimedia content provider. With nearly 150 years of heritage dating back to the agency’s founding in 1868, PA Media Sport has evolved into a comprehensive source of sports editorial, data, images, and video for a global audience. It covers more than 20 sports – including football, cricket, rugby, tennis, golf, motorsports, and US sports – and offers over 500 distinct sport media products. Its reporters, photographers, and data specialists cover more than 200 league and cup competitions across 48 countries, built on a reputation for speed, accuracy, and integrity. The division serves media outlets, broadcasters, digital platforms, and the betting industry with flexible content packages such as live blogs, match reports, previews, data feeds, and a football widget. PA Media Sport also provides live video services, including a newly launched vertical video feed optimised for mobile and social media, and has the largest live video network of any news agency in the UK and Ireland. In 2026, it will deliver direct coverage from the FIFA World Cup in North America, further cementing its position as a trusted B2B partner for sports content worldwide.
Detailed Review
PA Media Sport operates as a key vertical within PA Media (formerly the Press Association), which was founded in 1868 by a consortium of regional newspaper proprietors to provide reliable news from London. The sports division expanded significantly after the agency moved from Fleet Street to Vauxhall Bridge Road in 1995, enabling rapid growth in digital output and data services. In 2019, the parent company rebranded as PA Media Group, with the news agency itself becoming PA Media. Today, PA Media Group is a private company with 20–26 shareholders, primarily national and regional newspaper publishers, and is headquartered in London at North Wharf Road.
Products and Services
PA Media Sport’s product suite is built around flexible, multi-platform delivery. Its editorial services include preview packages, live blogs, match reports, and feature content produced by a team of specialist journalists. Data services provide real-time statistics, odds feeds, and historical data for sports betting operators and media clients. Image services – part of the PA Images library of over 20 million online photographs – offer editorial and commercial sports imagery. Video services supply live streams, rushes, and consumer-ready packages, with a new vertical video feed launched in 2025 to meet mobile-first demand. The division also offers a Football Widget that delivers live stats and data directly to digital platforms, and betting data solutions tailored for the iGaming industry. Key sports covered include football (over 200 competitions globally), cricket, rugby union and league, tennis, golf, horse racing, snooker, boxing, motorsports, and athletics.
Recent Developments and Market Position
Recent developments include expanded live video coverage – growing from 600 events in 2022 to over 1,900 in 2025 – and a strategic focus on the 2026 World Cup. PA Media Group has also made acquisitions (e.g., Alamy, StreamAMG, iRace Media, Hydrogen) that strengthen its sports and technology capabilities. The division’s client base includes major broadcasters, digital publishers, sportsbooks, and rights holders. In 2024, PA Media’s editorial staff was recognised as a bargaining unit of 274 journalists by the Central Arbitration Committee, reflecting its workforce size. The overall PA Media Group headcount is not publicly disclosed but is estimated to be several hundred across all divisions. PA Media Sport remains central to the group’s identity as a leading B2B provider of trusted sports content and data.
Key Products
Editorial Sport Content
Previews, live blogs, match reports, features, and breaking news from over 20 sports, delivered via flexible digital feeds.
Sports Data Feeds
Real-time statistics, odds, and historical data for betting operators, media, and fantasy sports platforms.
PA Images Sport
Editorial sports photography from major events, part of a library of 20+ million images.
PA Video Services
Live streams, rushes, and consumer-ready video, including a new vertical video feed for mobile and social media.
Football Widget
A customisable digital tool displaying live football stats and data for websites and apps.
Betting Data Solutions
Specialist data and multimedia packages for the iGaming and sports betting industry.
World Cup 2026 Coverage
Dedicated on-the-ground reporting, data, and multimedia from North America.