Ortiz Gaming

History and Founding

Ortiz Gaming traces its origins to 1995, when founder Alejandro Ortiz introduced a redesigned bingo machine that transformed the profitability and player appeal of the game. For nearly two decades, the company built a strong presence in European, Latin American and Asian markets before formally incorporating in the United States in late 2012. The U.S. headquarters was established in Boca Raton, Florida, and the company quickly gained traction in the tribal casino sector by offering Class II and Class III video bingo slot machines that comply with IGRA.

Business Model

The company’s proprietary Ortiz Standard business model—a performance-based revenue framework built around optimized game math—became a hallmark of its land-based operations, helping casino operators increase slot floor revenues. This model has been widely adopted across North American tribal casinos and international markets.

Products and Platforms

Ortiz Gaming manufactures a range of electronic gaming machines, including standalone and dual-screen slot cabinets, as well as AWP (Amusement with Prizes) terminals for regulated gaming jurisdictions. Its games are often described as 'bingo-themed' despite operating as traditional slot machines, and the company has consistently invested in game design, math modeling and hardware engineering. In the digital realm, the company launched Ortiz Digital to meet the growing demand for online and mobile gaming. Ortiz Digital provides a suite of bingo and slot games optimized for multiple devices, and the company has entered numerous partnerships to distribute its content on third-party platforms. For example, in July 2020, Ortiz Gaming signed an exclusive deal with MeridianBet to become the primary provider of video bingo on that operator’s website. In 2022, it partnered with online casino NetBet to bring its titles to a wider European audience, and simultaneously struck a deal with SkillOnNet to strengthen its presence in Latin America.

Regulatory Footprint and Partnerships

The company’s regulatory footprint is broad: it holds licenses and certifications in multiple U.S. states and tribal jurisdictions, as well as international approvals. In August 2021, Ortiz Gaming announced a software partnership with Gaming Technologies Inc. to supply online bingo content for the Mexican-regulated brand Vale.mx, with plans to expand across Latin and South America. That deal underscored the company’s ability to replicate its land-based success in the online space, leveraging mobile-first replicas of its popular physical casino games.

Leadership and Organization

Despite its established market position, Ortiz Gaming remains privately held and discloses limited financial data. The executive team is compact, with founder Alejandro Ortiz serving as Chairman and Rafael Soto as CEO. Other senior figures include Felipe de Freitas, identified in 2021 as Global Head of Business and Operations. The company’s headcount is not publicly disclosed, but its global reach and multiple product lines suggest a mid-sized organization with specialized engineering, sales and support teams. As the gaming industry continues to consolidate, Ortiz Gaming has maintained its niche by focusing on bingo-driven slot experiences, combining proven math models with modern hardware and digital distribution.