- Founded
- 2012-01-01 in Seville, Spain
- Headquarters
- Seville, Spain
- Phone
- +34 954 910 535
OptimaMGS is a B2B provider of omnichannel sports betting and iGaming technology, operating as a brand of Sportradar since its acquisition in 2017. Founded in 2012 and headquartered in Seville, Spain, the company delivers a modular, scalable platform suite designed for regulated operators worldwide. Its flagship OPTIMAMGS™ platform is an award-winning system capable of processing billions of transactions annually and powers major operators such as Betfred, Unibet, and Norsk Tipping. The company holds certifications from the Malta Gaming Authority, UK Gambling Commission, Gibraltar Gambling Commissioner, and other regulators, positioning it as a trusted partner in high-volume, regulated markets. As part of Sportradar, OptimaMGS integrates with Sportradar’s global data and risk management services, offering operators a unified one-stop-shop solution. The company employs a small but agile team of approximately 21–50 people, focusing on future-proof architecture and personalized service.
Detailed Review
History & Ownership
OptimaMGS was founded in 2012 in Seville, Spain, as an independent sports betting and gaming software provider. In 2017, it was acquired by Sportradar, the global sports data and content leader, becoming a cornerstone of Sportradar’s strategy to offer a complete end-to-end betting platform. The acquisition integrated OptimaMGS’s advanced platform technology with Sportradar’s data, risk management, and trading services, creating a one-stop-shop for operators. Since then, the brand has continued to operate under its own name while benefiting from Sportradar’s global reach.
Business Model & Products
OptimaMGS operates on a B2B model, providing a fully managed turnkey solution for sports betting and iGaming operators. Its core product is the OPTIMAMGS™ platform, an omnichannel sportsbook and player management system built on a microservices architecture for high performance and scalability. The platform processes billions of transactions each year and supports online, mobile, and retail channels. Beyond the platform, the company offers a comprehensive Managed Services Suite including Business Intelligence and Analytics, anti-fraud tools, automated trading, compliance and GDPR solutions, customer support, payment processing, and marketing automation. Operators can launch and run a full sports betting business with minimal in-house technical investment.
Market Position & Clients
OptimaMGS has established itself as a key provider for regulated markets globally. Notable partnerships include Betfred, for which OptimaMGS provided the underlying technology for its US sports betting platform launch in 2019, and Unibet and Norsk Tipping as long-standing clients. The company competes with other platform providers such as Playtech, Evolution Gaming, and Kambi, but differentiates through its modularity, scalability, and close integration with Sportradar’s data services. Its regulatory certifications across multiple jurisdictions (MGA, UKGC, Gibraltar, and others) enable operators to quickly enter new regulated markets.
Recent Developments & Strategic Direction
As a brand within Sportradar, OptimaMGS continues to evolve its platform with a focus on future-proof architecture and innovation. The company emphasizes its ability to handle high transaction volumes and maintain 24/7 availability, which is critical for large-scale operators. While specific product updates are not publicly detailed in recent press releases, the ongoing partnership with Sportradar ensures access to leading sports data and risk management tools, keeping the platform competitive in an increasingly data-driven industry.
Key Products
Managed Services Suite
A comprehensive set of backend tools including Business Intelligence and Analytics, Anti-Fraud, Automated Trading, Compliance/GDPR, Customer Support, Payments, and Marketing Automation.
Turn-Key Sports Betting Setup
A complete solution enabling operators to launch quickly with a fully managed platform, trading, and risk management services.
Financial Wallet System
A multichannel wallet system that supports transactions across various gaming verticals.
OPTIMAMGS™ Platform
The flagship omnichannel sports betting and iGaming platform built on a microservices architecture, capable of processing billions of transactions annually for online, mobile, and retail operations.