- Founded
- 2008-01-01 in London, United Kingdom
- Headquarters
- London, United Kingdom
Offside Gaming is a privately held, independent B2B platform provider that has been delivering sports betting and casino solutions since its founding in 2008. Headquartered in London, the company employs approximately 201–500 people and supplies its technology to licensed operators worldwide. Its core offering is a modular, fully-managed sportsbook platform that processes over 35,000 live sporting events per month and includes features such as bet builder, cash out, and live streaming. In addition, Offside Gaming operates a casino aggregator offering 3,000+ games – including slots, live dealer tables, and virtual sports – from multiple third-party studios. Solutions can be deployed as a full turnkey operation or as plug-in modules, giving operators flexibility in how they integrate betting and gaming content. The company emphasises high gross gaming revenue (GGR) for its clients and cites advanced intelligence within its platform as a driver of player lifetime value. Recent news indicates that in 2025 Offside Gaming formed a strategic partnership with 7777 gaming to launch into Latin American brands, signalling ongoing expansion efforts. While the company maintains a low public profile, its longevity (over 15 years) and substantial client GGR suggest a well-established position in the iGaming supply chain.
Detailed Review
History and Founding
Offside Gaming was founded in 2008 and has grown from a small operation to a supplier with a reported 201–500 employees. The company’s history is closely tied to the London technology scene; a 2019 interview notes that the firm Gamingtec started as part of Offside Gaming in London in 2013, eventually building its own delivery system.
Products and Services
Offside Gaming’s primary product is its sports betting platform, which is described as “advanced” and “intelligent” – capable of handling a high volume of live events across web and mobile while offering essential B2B features like bet builder, cash out, and live streaming. The casino aggregation layer complements the sportsbook with thousands of games and virtual sports products, allowing operators to offer a full-spectrum gaming experience under a single integration. The company lists its specialties as B2B Online Gaming Solutions, Fully-managed Sportsbook, and Casino and Live Dealer Casino Aggregator – a clear indication that it targets operators who want either an end-to-end solution or specific modules.
Business Model
Offside Gaming operates primarily as a white-label or API provider; it does not appear to run its own B2C brands. The company’s platform is used by operators to generate “very substantial GGR,” as stated on its LinkedIn profile. Solutions can be deployed as a full turnkey operation or as plug-in modules, giving operators flexibility in how they integrate betting and gaming content.
Market Position and Partnerships
The partnership with 7777 gaming in 2025–2026 underscores its ambition in Latin America. Despite these indicators, information about corporate governance, financials, or specific licensing jurisdictions is not publicly available from the sources examined. The company maintains a standard corporate website and a LinkedIn presence with 61 listed employees (a subset of its total headcount). Overall, Offside Gaming presents as a stable, mid-size B2B iGaming supplier with a proven sportsbook and casino aggregation stack, focused on operator profitability and scalable deployment.
Key Products
Sportsbook Platform
Covers 35,000+ live events per month; includes bet builder, cash out, and live streaming.
Casino Aggregator
Offers 3,000+ games including slots, live dealer tables, and virtual sports from multiple third-party studios.
Offices & Headcount
350 employees (approx.)