OddsCraft
- Founded
- 2015-01-01 in Sweden
- Headquarters
- Stockholm, Stockholm County, Sweden
- info@oddscraft.com
OddsCraft is a Swedish B2B provider of sportsbook technology, founded in 2015 by quantitative experts Daniel Andersson and Robin Jakobsson. The company is best known for its market-leading live cricket trading models and cricket-specific features such as Cashout and BetBuilder, which allow operators to dramatically expand their cricket betting offerings. In 2018, OddsCraft secured backing from Gamanza, an iGaming platform provider owned in part by Grand Casino Baden, giving it a regulated infrastructure while preserving its independence as a specialized modelling firm. The company also developed Betrix™, a patent-pending multiple-bet selection technique for exact-score markets that can generate billions of betting options in a compact interface. Its product suite extends to live and pre-match models for soccer, tennis, basketball, ice hockey, baseball, and American football, plus virtual sports and an AI vs AI basketball simulation based on NBA2K23. Operating from Stockholm with a lean team of fewer than ten employees, OddsCraft partners with tier-1 operators and emerging platforms, most recently agreeing to supply bespoke pricing for Exbet’s scalar markets ahead of its 2025 launch. The company’s mathematical foundations in probability theory and econometrics enable operators to boost turnover through accurate, real-time pricing and innovative interfaces.
Detailed Review
History & Founding
OddsCraft was established in Sweden in 2015 by two quantitative sports betting professionals—Daniel Andersson and Robin Jakobsson—who identified a gap in the market for high-fidelity live cricket trading models. Andersson holds a Ph.D. in Mathematics from the Royal Institute of Technology and worked as a senior quantitative analyst for major sports betting operators, while Jakobsson built winning strategies during his Ph.D. in Statistics and Econometrics. The company initially focused on supplying live trading models for multiple sports but quickly built a reputation for exceptional cricket coverage, including T20, ODI, Test, T10, and 100-ball formats.
Business Model & Products
OddsCraft operates strictly B2B, not running a consumer-facing sportsbook but partnering with operators to enhance their trading and pricing capabilities. Its core offerings include live and pre-match trading models for cricket, soccer, tennis, basketball, ice hockey, baseball, and American football. The cricket BetBuilder and Cricket Cashout products have become core differentiators, allowing operators to multiply their cricket market count and event volume. The company also filed a patent application for Betrix™, a revolutionary multiple-bet selection technique applied to exact-score markets that enables billions of bet options in a compact display. Betrix™ is positioned as a potential game-changer comparable to the original BetBuilder concept. Additional products include a fully automated AI vs AI basketball trading model based on NBA2K23 simulations, a virtual cricket service derived from its real sports models, product pricing tools for cashouts and betting insurances, and customer analysis services that accurately identify profitable and non-profitable accounts after only a few bets.
Market Position & Partnerships
OddsCraft’s mathematical approach and niche expertise have made it a respected boutique supplier in the sportsbook technology ecosystem. Since 2018, the company has been backed by Gamanza, an iGaming platform provider supported by the leading Swiss operator Grand Casino Baden. This relationship gives OddsCraft access to regulated gaming infrastructure while maintaining independence. The company operates with a lean team of 2–10 employees, relying on deep specialization rather than scale. In early 2025, OddsCraft announced a partnership with sports betting exchange Exbet, providing bespoke pricing for its unique scalar markets ahead of Exbet’s official launch. This deal underscores OddsCraft’s ability to tailor its pricing engine to unconventional market structures, further diversifying its client base beyond traditional sportsbooks.
Key Products
Cricket Trading Models
Market-leading live and pre-match models for T20, ODI, Test, T10, and 100-ball cricket, enabling high-volume market generation and real-time pricing.
Cricket Cashout
Real-time cashout pricing engine tailored specifically for cricket events, allowing operators to offer dynamic cashout options to players.
Cricket BetBuilder
BetBuilder technology for cricket that expands pre-match and live betting options, integrated with the company’s trading models.
Betrix™
Patent-pending multiple-bet selection technique applied to exact-score markets, allowing users to create custom bets quickly and potentially covering the majority of a sportsbook’s turnover with billions of bet options.
Live Sports Trading Models (Soccer, Tennis, Basketball, Ice Hockey, Baseball, American Football)
Java-based live trading models for major sports, easily adaptable to operator requirements.
AI vs AI Basketball Simulation
A fully automated trading model based on NBA2K23 simulations, offering consistent ROI with no human intervention.
Virtual Cricket Service
Virtual sports product based on real cricket trading models, providing continuous betting events.
Product Pricing Tools
High-quality pricing tools for sports market prices, cashouts, and betting insurances.
Customer Analysis Services
CRM-focused service that accurately identifies profitable and non-profitable customers after a small number of bets.
Offices & Headcount
6 employees (approx.)