Odds On Promotions

Business Model

Odds On Promotions operates at the intersection of specialty insurance and promotional marketing. Its core service is prize indemnification insurance: for a budgetable premium, a client can offer a prize of $1 million or more, and if a participant achieves a specified win condition—such as a hole-in-one, half-court basketball shot, or scratch-card match—the insurance covers the full payout. This allows brands, agencies, and event marketers to run high-stakes promotions that drive traffic, build excitement, and generate media attention while maintaining predictable costs. The company's underwriting strength comes from its backing by Everest National Insurance Company (AM Best A+ Superior). Odds On Promotions also provides promotion structuring, rules and compliance support, and marketing advice to ensure campaigns are both insurable and effective.

Products and Services

The company's product suite is organized by industry segments. For sports, it offers halftime contests, fishing tournaments, and hole-in-one insurance. For online and social media, it provides sweepstakes and instant-win games for websites and Facebook. Retail promotions include scratch cards, weather insurance, and over-redemption coverage. Gaming and casino clients can access kiosk promotions, Zoom Ball, and scratch-and-win cards. Media promotions cover on-air radio contests, watch-and-win TV promotions, and newspaper contests. Automotive dealers can use direct mail campaigns and hole-in-one contests. Non-profit organizations are served with duck races, dice rolls, and poker runs. Trade show promotions include video scratch and win, Zoom Ball, and prize vaults. Additionally, the company offers weather insurance and general contest supplies and signage.

Market Position and History

Founded in 1991, Odds On Promotions has been a pioneer in the prize indemnification space for over three decades. It has paid out tens of millions of dollars to winners since its inception. The company remains small—employing 11 to 50 people—and privately held, with no recent funding rounds, partnerships, or acquisitions publicly recorded. Its digital presence includes a static website, a YouTube channel showcasing winning moments, a LinkedIn company page, and an Instagram account. It is listed on casino vendor directories and the DOXA specialty insurance marketplace. The company positions itself as a strategic partner that blends underwriting expertise with promotional design, helping clients create memorable, high-stakes campaigns without financial risk. No specific leadership names or roles were confirmed from publicly available sources, though an Instagram post mentions Mark Gilmartin in connection with an article. The company's longevity and consistent payout record underscore its reliability in the niche market of promotion insurance.