NowNow Gaming

Company History and Founding

NowNow Gaming is an early-stage iGaming provider that entered the market in 2024 with a clear focus on bridging the gap between local African gaming culture and international standards. Founded by Sandro Borelli, the studio is headquartered in Cape Town, South Africa, and operates as a privately held company with a team size estimated at 2–10 employees. The company’s core business is the development of online slot games, with its first release, Shadow Treasure, showcasing the studio’s potential through engaging gameplay and contemporary design. Subsequent titles, including The Crime File, indicate a commitment to thematic diversity and quality production.

Partnerships and Technology

A pivotal development in NowNow Gaming’s early trajectory was its strategic licensing agreement with Hinterzimmer, a provider of advanced RGS (Remote Game Server) technology developed by Hölle Games. This partnership allows NowNow Gaming to distribute its content across Africa’s online casino market without having to build proprietary platform infrastructure. The RGS is ISO/IEC 27001:2022 certified, ensuring high standards of security and compliance. Under the agreement, NowNow Gaming will initially roll out its games to South African operators, leveraging Borelli’s established relationships in the region, before expanding into other African markets and eventually global jurisdictions.

Products and Services

The studio emphasises a player-first approach, aiming to create games that resonate with millennials and next-gen audiences. Its development capabilities include 2D and 3D game art, character design, 3D modelling, 3D animation, and AAA-quality art production. NowNow Gaming also offers services such as VR solutions, interactive training simulations, metaverse services, and immersive environment creation, though its primary revenue stream remains casino slot content. The company’s website claims “premium gameplay” and a commitment to fairness, with an indicated 89% fairness rating (though this figure may be aspirational given the studio’s nascency).

Market Position and Outlook

Given its recent founding, NowNow Gaming has not yet disclosed detailed financials, headcount updates, or regulatory licenses. The company’s LinkedIn page confirms fewer than ten employees, suggesting a lean startup operation. Its lack of extensive media coverage beyond the Hinterzimmer partnership and a handful of industry directory listings underscores its early stage. Nonetheless, the studio has attracted attention from iGaming platforms such as SiGMA World and AboutSlots.com, which have highlighted Shadow Treasure as a promising debut.

NowNow Gaming’s long-term viability will depend on its ability to scale its game portfolio, secure partnerships with major operators, and obtain certification in regulated markets. Its current focus on South Africa — a market with growing but still nascent online gambling regulation — provides a controlled environment for testing and iteration. The company’s use of an established RGS platform mitigates technical risk, while its local cultural alignment may offer a competitive advantage in a region underserved by global providers.

For operators seeking fresh, locally relevant content from a new studio with strong ties to the African market, NowNow Gaming represents an interesting emerging option. However, its limited track record and small team size mean that due diligence regarding compliance, financial stability, and product pipeline is essential before entering into commercial agreements.