Novusbet

Business Overview

Novusbet is a Cyprus-based sports betting platform provider that delivers end-to-end solutions for operators seeking flexibility, scalability, and localisation. Founded in 2016 (the official website states 2016, while LinkedIn notes 2015; the website is treated as authoritative), the company operates as part of the Softquo group and also affiliates with Xpress.tech and Spinmatic. Its core offering is a proprietary sportsbook engine that handles pre-match and live betting across more than 50 sports, generating over 2,000 odds types and 4,000 outcomes per event. The platform processes over 50,000 live events each month and includes a 24/7 risk management system that monitors liability in real time.

Products and Platform

Novusbet’s platform is modular and includes several distinct products. The Sportsbook Platform is the core engine, covering pre-match, live, and virtual sports betting. The Turnkey Solution provides a fully customisable, omnichannel front-end (desktop, mobile, tablet, retail) with hosting, layout design, multilingual/multicurrency support, and a multilevel commission engine. The Odds Feed is computed in-house and includes the ability to add custom markets. The Risk Management System offers real-time liability checks, alerts, and both automatic and manual intervention. The Commission Engine supports multi-level hierarchies with automated calculation and manual override. Fast Market allows bet placement every 5–15 minutes with instant settlement. Virtual Sports betting is also supported. The Omnichannel Retail Solution integrates retail shops, self-service terminals, and digital channels into a unified ecosystem, as demonstrated in the TeApuesto partnership in Peru.

Market Position and Recent Developments

Novusbet focuses heavily on Latin America and Africa, where it provides localised solutions. In 2026, the company partnered with TeApuesto in Peru to power one of the country’s largest omnichannel betting operations, connecting over 1,300 retail shops. This highlights its capability to support land-based and online convergence. Novusbet also participates in major events like ICE Barcelona, where it showcases platform enhancements aimed at operational control, player retention, and profitability. The company is privately held and does not publicly disclose headcount, but its team includes seasoned industry professionals. Cosimo Suppa serves as Operations Manager, as confirmed in an interview on the company’s official site.

Partnerships and Affiliation

Novusbet is part of the Softquo group, which also includes Xpress.tech and Spinmatic. It has partnered with Flows, a workflow automation platform, as announced in a press release that mentions Domenico Mazzola (Director, though the full title is truncated). The company’s solutions are designed for B2B operators seeking a turnkey or custom sportsbook infrastructure.

Regulatory and Licensing

No specific licensing information was found in the provided search results. The company is based in Nicosia, Cyprus, which suggests it may operate under a Cypriot regulatory framework, but this is not confirmed.

Leadership

Only one key leadership figure is explicitly confirmed in the provided data: Cosimo Suppa as Operations Manager. His interview on Novusbet’s website discusses the importance of creating engaging player experiences. Other names such as Simone Suppa and Domenico Mazzola appear in sources but without verified role titles, so they are not included in the formal leadership table.