- Founded
- 2025-01-01 in Dubai, United Arab Emirates
- Headquarters
- Dubai, United Arab Emirates
Noor28.com is an all-in-one Web3 marketing and infrastructure company founded in 2025 and headquartered in Dubai, UAE. The company was established by Daniyal Ajdadi, a Web3 operator with nearly a decade of experience across the Ethereum, Solana, and Polkadot ecosystems, who previously contributed to enterprise blockchain initiatives with Energy Web and Aventus. Noor28 positions itself as an operator-first model, acting as a direct extension of a project's core team rather than a traditional vendor. Its service catalogue includes Brand Kit, Marketing, Design Studio, Chain Reactor, KOL networks, Exchange Listing, and a broad suite of cybersecurity and blockchain infrastructure services. The company's first proprietary product, Noor Secure AI, is a decentralised web integrity network set to launch in 2026, designed to protect end users from front-end tampering, DNS hijacks, and malicious website cloning in real time. Noor28 states it employs over 30 industry professionals and is trusted by leading brands across multiple industries, though no public revenue or funding figures have been disclosed.
Detailed Review
History and Founding
Noor28 was founded in 2025 by Daniyal Ajdadi to address what he identifies as Web3's core failure: execution rather than innovation. Ajdadi began his Web3 career in 2019 as a community participant and progressed through community management, marketing, token strategy, and enterprise blockchain adoption. He contributed to projects across Ethereum, Solana, and Polkadot ecosystems and worked on enterprise blockchain initiatives with Energy Web and Aventus before founding Noor28 in Dubai.
Business Model
Noor28 operates as a single point of accountability for Web3 projects, integrating functions typically sourced from disparate vendors—marketing agencies, community managers, KOL networks, and technical architects—into one coordinated operation. The company describes its approach as “not an agency, not a fund – a system.” Revenue is generated through service fees from Web3 projects, with anticipated future revenue from the Noor Secure AI product. No public funding rounds have been disclosed.
Products and Services
Noor28's service catalogue includes Brand Kit (comprehensive brand identity creation), Marketing (full-service strategy and execution), Design Studio (visual design for UI/UX, graphics, motion design), Chain Reactor (blockchain architecture and development including smart contracts and protocol engineering), KOLs (sourcing and management of key opinion leaders), Exchange Listing (assistance with token listing on centralised and decentralised exchanges), and a general Services umbrella covering cybersecurity and blockchain infrastructure. The company's first proprietary product, Noor Secure AI, is a decentralised web integrity network that monitors websites and Web3 applications in real time to detect tampering, DNS hijacks, and malicious cloning. Announced in May 2026, it is scheduled to launch later that year.
Market Position and Partnerships
Noor28 positions itself as an operator-first model, differentiating from traditional agencies and funds. The company claims to be trusted by leading brands across multiple industries, though specific client names are not disclosed. With over 30 industry professionals, the team includes former traders, founders, protocol builders, and brand architects. No competitors are explicitly named in public sources.
Regulatory and Licensing Footprint
No information is publicly available regarding regulatory licenses or compliance certifications held by Noor28. The company is headquartered in Dubai, UAE, but its operational jurisdiction and any licensing are not disclosed.
Key Products
Brand Kit
Comprehensive brand identity creation for Web3 projects, including logos, colour palettes, typography, and brand guidelines.
Marketing
Full-service marketing strategy and execution tailored to Web3 audiences, including campaign management and growth hacking.
Design Studio
Visual design services covering UI/UX, graphics, motion design, and product interfaces for blockchain applications.
Chain Reactor
Blockchain architecture and development services, including smart contract design, protocol engineering, and chain integration.
KOLs
Sourcing and management of Key Opinion Leaders within the crypto and Web3 space for project promotion.
Exchange Listing
Assistance with listing tokens or products on centralised and decentralised cryptocurrency exchanges.
Services (infrastructure & security)
General cybersecurity and blockchain infrastructure support, including liquidity provision, identity management, and enterprise-grade security.
Noor Secure AI
A decentralised web integrity network that protects end users from front-end tampering, DNS hijacks, and malicious website cloning in real time. Launch scheduled for 2026.
Offices & Headcount
30 employees (approx.)
Key Persons
- Daniyal Ajdadi
Speaker