Nicely Done Gaming
- Headquarters
- San Francisco, California, USA
- Phone
- (650) 678-7980
Nicely Done Gaming is a boutique casino gaming consultancy and service provider based in San Francisco, California, specializing in the full life cycle of slot machine and casino game development, deployment, and regulation. Founded and operated by Mark C. Nicely, a gaming mathematician with over two decades of hands-on experience, the firm offers a comprehensive suite of services spanning game math design and analysis, game development, rigorous testing and certification support, player optimization, and intellectual property protection. The company serves a B2B clientele that includes online, mobile, social, and land-based casinos, slot machine manufacturers, game development studios, gaming regulators, gambling tax attorneys, and patent holders. Nicely Done Gaming is also widely recognized for its expert witness engagements in gaming patents, gaming regulations, and gambling tax disputes, with Mark Nicely having accumulated over 12 years of successful testimony in federal and state courts. While the firm is a small operation, its deep technical expertise and extensive patent portfolio (over 200 granted gaming patents) allow it to provide high-value advisory and implementation services across every stage of a casino game’s life cycle.
Detailed Review
Core Services
Nicely Done Gaming positions itself as a full-service partner for any organisation that creates, operates, or regulates casino games. The company’s core offering revolves around casino game math design and analysis, where Mark C. Nicely and his team model the statistical behaviour and payback percentages of slot machines, video poker, table games, bingo, and skill-based games. They help clients determine the exact return-to-player (RTP) of a new game, compare its pay characteristics with existing field titles, and optimise game mathematics for specific markets and player demographics.
Game Development and Testing
The firm provides end-to-end game development support, from initial concept and specification through iterative development to post-launch analysis. For clients who have already developed games, Nicely Done Gaming offers a rigorous testing programme that includes live prototype play, certification pre-submit audits, and troubleshooting during gaming control lab submissions. Its specialisation in random number generator (RNG) validation and skill-game testing is a particular strength.
Intellectual Property and Expert Witness
Beyond development, Nicely Done Gaming is heavily engaged in intellectual property protection. Mark Nicely has personally drafted hundreds of gaming patents and provides expert witness services in patent claim construction, Markman hearings, infringement, trade secret cases, and game development contract disputes. The expert witness practice is branded as Nicely Done Defense, and Mark Nicely has over 12 years of successful testimony in federal and state courts.
Regulatory and Tax Expertise
On the regulatory and tax side, the firm offers expertise in gambling tax matters, including IRS disputes, W2-G and win-loss analysis, and regulatory white papers. The company maintains a network of related websites (e.g., nicelydonedefense.com for expert witness, nicelydone.llc for corporate identities) but operates primarily as a single legal entity—Nicely Done, LLC, owned and operated by Mark C. Nicely and Helen Nicely, Ph.D. Despite its small scale, the firm has an outsized influence in niche areas of gaming law and mathematics, and its services are marketed to both major casino operators and individual inventors.
Key Products
Casino Game Math Design & Analysis
Statistical modeling and optimization of slot machine and casino game payback percentages, RTP, and player bankroll management.
Casino Game Development
Full-cycle game creation from concept specifications through iterative software development for online, mobile, social, and land-based platforms.
Casino Game Testing
Rigorous pre-submit audit and post-submit problem solving for gaming control labs; RNG validation and skill-game testing.
Expert Witness & IP Services
Patent drafting, claim construction, Markman hearings, trade secret analysis, and expert testimony for gaming patents, regulations, and gambling tax cases (branded as Nicely Done Defense).
Proprietary Casino Game Development
Internal creation and licensing of original slot machine and casino game titles (referenced on nicelydone.llc).
Player Optimization Tools
Data-driven algorithms to present the most appropriate games to each player based on bankroll, play history, and demographics.
Key Persons
- Mark C. Nicely
Manager / Design Director