- Headquarters
- Derech Haatzmaut 41, Haifa, 33034, Israel
- contact@Netoplay.com
NetoPlay is a world-leading software solutions company headquartered in Haifa, Israel, founded by Anton Kheifets. It specializes in providing customizable technology to gaming and gambling operators, offering turnkey and modular platforms that cover the full operational stack—from payment management and marketing tools to player retention and back-office analytics. The company targets both established gaming groups and startup ventures, providing white-label options that reduce time to market. With a team of roughly 125 employees, NetoPlay operates as a privately held developer with expertise in JavaScript, PHP, SQL, CSS/HTML5, and DevOps. It has cultivated local and international partnerships, notably sponsoring the Maccabi Haifa Football Club Special Olympics team. While NetoPlay maintains a low public profile and does not disclose specific client logos or revenue, its emphasis on the 'small details that create a significant impact' positions it as a reliable B2B partner in the competitive iGaming infrastructure space. Steady growth and active hiring indicate a scaling business.
Detailed Review
Overview & History
NetoPlay was founded by Anton Kheifets, whose LinkedIn profile confirms his founder role. The exact founding year is not publicly stated, so it is recorded as unknown. The company’s headquarters are located at Derech Haatzmaut 41, Haifa, 33034, Israel, and its primary website is https://netoplay.ltd/. NetoPlay describes itself as “a world‑leading Software solutions company for gaming providers which offers customizable features that enable launching and growing new operations in the gaming industry.” It is privately held and classified under the Software Development industry.
Products / Platforms / Brands
NetoPlay does not publish a detailed public product catalogue, but based on its LinkedIn summary and website, the following solution areas are identified: Payments Management—integrated payment gateways and transaction handling for iGaming operators; Marketing Tools—CRM, promotions engine, and player acquisition automation; and Customer Retention Solutions—loyalty programs, churn reduction, and personalised engagement. No named platforms (e.g., “NetoPlay Casino Suite”) have been found in public sources, so specific product names remain unconfirmed.
Headcount & Culture
LinkedIn reports a company size of 51–200 employees as of mid‑2025, with an estimated headcount of 125. The company promotes a collaborative environment and actively sponsors community sports, such as the Maccabi Haifa Special Olympics team. Its technology stack includes DevOps, JavaScript, CSS/HTML5, SQL, and PHP.
Licensing & Compliance
No explicit licensing information (e.g., MGA, UKGC) is publicly listed. Given its B2B supplier status, NetoPlay likely operates under the regulatory frameworks of its clients’ jurisdictions.
Market Position
NetoPlay competes with other iGaming software providers such as SoftSwiss, EveryMatrix, and Playtech. It differentiates through customisation and a focus on helping new operators go live quickly. No funding rounds or acquisitions have been publicly announced (searches for “NetoPlay funding” returned no relevant results).
Key Leadership
Anton Kheifets is the confirmed Founder of NetoPlay. No other C‑level executives (CEO, CTO, CCO, COO, CFO) have been identified in any public source. The Instagram account (@netoplay.ltd) mentions “Meet Netoplay’s CEO” but does not name the individual, so that title is not assigned here.
Offices & Headcount
125 employees (approx.)