- Founded
- 2019-01-01
- Headquarters
- Cambodia
NBO is a small technology company that designs and manufactures modular workspace solutions for musicians, creators, and technicians. Founded in 2019 by Alan Murray and headquartered in Cambodia, the company's flagship product, the Oneboard, is a steel-built ergonomic tray that mounts on stands or tubes to hold tablets, drumsticks, drinks, and other essentials. NBO operates with just two employees and reached $151,300 in annual recurring revenue by April 2021, with a post-money valuation of $453,800. Despite its hardware focus, the company's revenue model draws from recurring streams, possibly through accessories or warranties. Its products are sold direct-to-consumer and through retail partners, targeting drummers, sound engineers, and streamers who need quick access to tools while minimizing physical strain.
Detailed Review
Founding and History
NBO was established in 2019 by Alan Murray, who remains the CEO. The company is based in Cambodia, though no specific founding location is publicly stated. Early traction came quickly: by April 2021, NBO had recorded $151,300 in annual recurring revenue (ARR) and was valued at $453,800, according to data from GetLatka. The company has not raised any external capital and operates with a lean team of two employees as of the latest updates in 2026.
Products and Business Model
The core product is the Oneboard, a modular steel tray with dual rotation axes that clamps to a variety of stands, hoops, or rods. It is marketed primarily to drummers, live sound technicians, and streamers who need to keep tablets, drumsticks, beverages, and smartphones within easy reach. Accessories include a phone/tablet holder, stick/drink holder, standard and angled extensions, and a magnet pack for holding keys or cables. Each item is sold separately, allowing customers to build custom configurations. While the product line is entirely physical, the company reports ARR—a metric typical of subscription businesses—which may indicate a warranty or accessory subscription program, though no details are publicly confirmed.
Market Position and Distribution
NBO occupies a niche in the ergonomic workspace accessory market for creative professionals. Its patented Swiss design emphasis and steel construction differentiate it from generic alternatives. Distribution appears to be direct-to-consumer via the official website and through retail partners such as Gear4Music, Rubix Drums, and Infinity Electronics. The company does not disclose customer count or churn, and with only two employees, its scale is extremely limited. No information suggests any presence in the iGaming or gambling industry; all available marketing materials target musicians and content creators.
Leadership and Team
The only confirmed leadership member is CEO Alan Murray, named in the GetLatka profile. No other C-level executives, such as CTO, CFO, or COO, have been identified in public sources. The team's small size suggests a founder-led operation with minimal overhead. Revenue per employee stands at about $75,650, which is respectable for a niche hardware/software hybrid.
Financial Highlights
NBO has not raised any venture capital or disclosed funding rounds. As of April 2021, the company's ARR was $151,300 and its valuation was $453,800. Since then, no updated financial figures have been published. The company's ability to generate revenue with a tiny team indicates efficient operations, but growth potential may be constrained by the niche market and lack of investment.
Key Products
Oneboard
Modular steel tray with dual rotation axes that mounts on stands, hoops, or rods, designed to hold tablets, sticks, drinks, and other items for musicians and creators.
Phone / Tablet Holder
2-in-1 adjustable holder that attaches to the Oneboard for securing smartphones and tablets.
Stick / Drink Holder
Accessory for the Oneboard that holds drumsticks, beverages, or other cylindrical items.
Standard Extension
Steel surface extension that increases the usable tray area of the Oneboard.
Angled Extension
Extension piece with an angled design, though specific dimensions are not detailed.
Magnet Pack
Set of one L-shaped and one button magnet for holding keys, cables, sticks, or similar metal items on the Oneboard.
Offices & Headcount
2 employees (approx.)
Key Persons
- Carl Fredrik Stenstrøm
Speaker