Multi-Choice Cash (MCC)

History and Corporate Structure

Multi‑Choice Cash was created as the gaming arm of ATM Merchant Systems, a Las Vegas‑based merchant services provider that has operated since 1996. The division was established to address the specialised cash‑access needs of casinos and other gaming properties. MCC is commonly cited as a division of both ATM Merchant Systems and JB Carter Enterprises, indicating a multi‑parent corporate structure. The parent company is privately held and its LinkedIn profile reports 11–50 employees, though headcount specific to MCC is not disclosed.

Products and Platforms

MCC offers a comprehensive suite of cash‑access products. The ATM All‑In‑One is a combined terminal supporting standard ATM withdrawals, credit/debit card cash advances, and check cashing. The Multi‑Choice Cash Cage is a software‑driven cage system that integrates with property financial operations, handling debit/credit transactions and providing online reporting of top player activity. The Note Dispensing Unit (NDU) connects to the Cash Cage system to issue payouts in $20 and $100 denominations. MCC also provides a guaranteed check‑cashing program that leverages extensive experience in the U.S. check‑presentation market. Through partnerships with TITO kiosk manufacturers, MCC can retrofit existing kiosks into full‑function cash‑access terminals or advise on new purchases. The Multi‑Choice Marketing Content Manager, launched in October 2013, is a web‑based digital signage platform that allows casinos to manage video, static images, and scheduling across ATM screens and toppers, turning ATMs into marketing devices.

Market Position and Operations

MCC markets its services to commercial and tribal casinos, racetracks, and other gaming properties. The company emphasises that its cash‑access solutions directly impact “playable dollars” – if customers cannot access cash, they cannot play. MCC is listed on B2B directories such as Casino Vendors and IGA (iGaming Suppliers) as a provider of ATM, credit/debit cash advance, and check‑cashing services. It positions itself as one of the largest ATM providers to the gaming sector, though specific market share figures are not publicly available.

Recent Developments

In October 2013, MCC launched the Multi‑Choice Marketing Content Manager, announced with a quote from Joe Maneen, then Executive Vice President of Business Development. No major funding rounds, expansion announcements, or partnerships have been publicly reported in subsequent years. The division continues to operate as a core part of ATM Merchant Systems’ gaming offering.