Mozzart

History and Founding

Mozzart was established in 2001 in Serbia, initially operating a chain of retail betting shops. Over two decades, it grew to become one of the largest gambling operators in South-Eastern Europe, with over 1,000 employees at its peak. The company’s corporate structure includes a Serbian parent company, Mozzart d.o.o. Beograd, and regional subsidiaries in each licensed market.

Business Model and Products

Mozzart’s core product is a comprehensive sportsbook covering thousands of pre-match and live events, supported by live streaming, cash-out options, and bet builders. The company also operates a full online casino with slots from major providers, table games, live dealer games, and virtual sports. In 2024, Bragg Gaming announced an exclusive content and aggregation deal covering 100% of Mozzart’s Serbian online casino operations. Additional offerings include an online poker platform and mobile apps for iOS and Android. Mozzart retains a significant retail network of betting shops across the Balkans.

Technology and Infrastructure

Mozzart has invested heavily in technology, engaging Red Hat Consulting to foster a DevOps culture. The company migrated its services from Docker and legacy virtual machines to Red Hat OpenShift Virtualization, improving deployment speed and operational transparency. This modernisation supports its multi-channel platform available via web and mobile apps.

Market Position and Licensing

Mozzart holds licenses from Serbia’s Games of Chance Administration, Kenya’s Betting Control and Licensing Board (BCLB), and other national regulators in its operating territories. It operates under the Mozzart Bet brand in multiple jurisdictions, with separate licensed entities such as MozzartBet Kenya Limited and Mozzartbet Services Limited in Nigeria. The company is privately held and self-financed through operational revenue, with no external venture funding.

Sponsorships and Partnerships

Mozzart is an active sports sponsor, notably signing a KSh 90 million (approx. €700,000) sponsorship agreement with the Football Kenya Federation for the 2026 FKF Cup, and individual club sponsorships such as Kakamega Homeboyz and APS Bomet FC in Kenya. The company also sponsors local sports leagues and clubs in the Balkans, reinforcing its brand presence.

Recent Strategic Direction

Mozzart continues to expand its digital footprint and invest in technology to enhance user experience and operational efficiency. The exclusive Bragg Gaming deal in Serbia and the Red Hat migration highlight a focus on content depth and platform reliability. The company’s African operations, particularly in Kenya and Nigeria, are growing, supported by local partnerships and sponsorships.