Modern Wagering Systems P/L

History and Founding

Modern Wagering Systems P/L was founded in December 2012 in Australia by Brad Goldsmith. The company deliberately delayed its first commercial deployments until 2014, launching the Bandwagon system ahead of the Australian Spring Racing Carnival. This two-year development period allowed the team to build a robust platform tailored to the specific needs of the Australian wagering market, which combines fixed-odds and parimutuel betting.

Business Model and Products

The company operates as a B2B technology provider, generating revenue through licensing and potentially support fees for its single core product: the Bandwagon Integrated Wagering System. This middleweight platform handles both fixed-odds and parimutuel betting, making it suitable for sportsbooks and totalizators alike. Its backend engine is written in C++ for performance, while the modular design and open API enable operators to create custom frontends, risk-management tools, or data visualisations without being locked into a single vendor. The system can run standalone or alongside existing wagering infrastructure.

Market Position and Clients

Modern Wagering Systems serves a niche within the Australian market, focusing on operators that need robust functionality without the cost and complexity of enterprise-grade solutions. Its client base includes innovative online wagering start-ups, established corporate bookmakers, and a major television broadcaster—though specific names are not publicly disclosed. The company has grown steadily since 2014 through word-of-mouth and industry reputation rather than aggressive marketing. Its competitive advantage lies in its deep understanding of the Australian regulatory environment and its ability to offer flexible, integration-friendly technology. However, its small size (fewer than 50 employees) and lack of international presence limit its ability to compete with larger platform providers that offer end-to-end solutions or global scale.

Leadership and Ownership

Only one executive role is publicly confirmed: Brad Goldsmith serves as Founder and Managing Director. The company is privately owned and self-funded, with no records of external venture capital raising. The exact headcount is not disclosed, but based on its niche focus, it is estimated at fewer than 50 employees.

Strategic Direction and Future

Modern Wagering Systems remains focused on the Australian market with no announced international offices or partnerships. Its single product line—the Bandwagon system—is its only publicly marketed offering, and the company has not diversified into adjacent areas such as casino games, player account management, or data services. Recent news or strategic initiatives are not publicly available, suggesting a steady, low-profile operation.