MiFinity

Company History & Business Model

MiFinity is a well‑established player in the digital payments ecosystem, having evolved from a white‑label e‑wallet provider into a full‑stack, regulated global payments platform. Founded in 2002 in Dublin, Ireland, the company has since relocated its headquarters to Belfast, Northern Ireland, while maintaining a presence in Malta for regulatory purposes. Privately held and unfunded by venture capital, MiFinity has grown organically, achieving double‑digit revenue growth in recent years.

Products & Platform

The core product is the MiFinity eWallet, a multi‑currency digital wallet that allows users to store funds in up to nine sub‑wallets across 18 currencies. Customers can fund their wallets through over 80 payment methods, including bank transfers, credit/debit cards, eVouchers, and digital wallets such as Apple Pay and Google Wallet. The MiFinity eVoucher provides a prepaid alternative for those without bank accounts or cards. For merchants, MiFinity offers an iFrame integration that enables seamless deposits on partner websites, reducing transaction abandonment. Business‑to‑business services include PayAnyBank, which facilitates direct bank transfers to recipients in 70+ countries, and PayAnyCard for card‑based payouts. In 2025‑2026, MiFinity integrated Google Wallet and a cryptocurrency solution (Cryptopay) supporting Bitcoin, Ethereum, Ripple, Litecoin, and Bitcoin Cash. It also launched a free virtual IBAN for EEA and UK customers and introduced the MiRewards loyalty programme, which grants points on transactions that can be redeemed for cash or VIP benefits.

Regulation & Security

MiFinity operates under the regulatory oversight of the FCA (Electronic Money Regulations 2011, FRN 900090) and the MFSA (Financial Institutions Act, Category 4). It is PCI DSS Service Level 1 compliant and employs biometric authentication, 2‑factor authentication, and Strong Customer Authentication (SCA). Funds are segregated in accordance with regulatory requirements, and the company never shares customer financial details with third parties.

Market Reach

The eWallet is accepted at over 1,200 live merchant brands—primarily in online gaming, travel, forex, and e‑commerce—and is available in more than 224 countries. MiFinity processes millions of transactions annually and has a customer base exceeding one million registered users.

Recent Developments

In July 2026, MiFinity appointed Ray Brash as Group Chief Operating Officer, a move that strengthens operational leadership and product innovation. The company continues to expand its local payment options through integrations with PayU (Poland, Czech Republic) and other regional providers. MiFinity’s growth trajectory is marked by a focus on geographic expansion, particularly in Latin America and Asia, and by investment in new product capabilities such as open banking and crypto funding.

Headcount & Structure

With 51–200 employees, MiFinity maintains a lean but highly specialised team. The company operates from its Belfast headquarters and maintains regulatory offices in Malta.