Microgame S.p.A.
- Founded
- 1996-01-01 in Benevento, Italy
- Headquarters
- Benevento, Italy
- info@microgame.it
- Phone
- +39 8245 654 01
Microgame S.p.A. is Italy’s leading B2B technology and service provider for the regulated online gambling market, serving over 50 licensed operators and more than 120 branded gaming sites. Founded in the late 1990s by engineer Fabrizio D’Aloia, the company was the first native service provider when Italian online sports betting was regulated in 1998, and has since expanded into poker, casino, bingo, instant lotteries, and horse-race betting. Its proprietary integrated platform supports multi-channel operations (online, retail, affiliation) and includes the flagship People’s Poker Network, which aggregates liquidity across Italy with over 1 million active accounts and processes 250 million transactions annually. Through strategic acquisitions of Active Games and Intent Software, and partnerships with studios such as Evolution Gaming, Playnetic, and 3 Oaks Gaming, Microgame has continuously modernised its content aggregation and CRM capabilities. In 2021, a change in controlling shareholder (Piomo) reinforced its B2B focus. Headquartered in Benevento, Italy, the company offers turnkey, full-outsourcing, and custom solutions for both domestic and international operators, holding a significant share of the Italian iGaming market.
Detailed Review
Company History
Microgame was founded in 1996 (though its official site states 1999) in Benevento, Italy, by engineer Fabrizio D’Aloia. It entered the regulated Italian online sports-betting market in 1998, becoming the country’s first native service provider. The company converted to a joint-stock company (S.p.A.) in 2007 and launched the People’s Poker Network in July 2008, followed by expansions into online lotteries, horse racing, and bingo. By 2009, annual turnover exceeded €1 billion in bets, with revenues of €248.67 million and net income of €11.76 million. In 2012, private-equity firms TPG Growth and Monitor Clipper Partners acquired a stake, accelerating growth. The 2016 acquisition of Active Games and Intent Software extended Microgame’s B2B content-aggregation and platform capabilities. A 2017 merger with Nuova Pianeta Scommesse (land-based retail) and People’s Gaming operator strengthened its omni-channel offer. In 2021, Piomo became the new controlling shareholder, reaffirming the company’s B2B-first strategy.
Business Model and Products
Microgame operates as a B2B platform provider, offering a modular, multi-channel system that covers sports betting (fixed-odds, horse racing, totalisator), casino (slots, live casino, blackjack), poker (People’s Poker Network), bingo, instant lotteries, and skill games. The platform features AI- and machine-learning-driven tools for CRM, bonus management, and personalised game showcases; it was the first to launch intelligent casino-showcase management in 2014. The company supports direct and land-based affiliation channels, a key requirement for Italian operators. It provides turnkey, full-outsourcing, and customised “tailor-made” solutions, including licence compliance, payment processing, player management, and marketing. The content aggregation hub integrates games from third-party studios such as Playnetic, 3 Oaks Gaming, and ENJOY, serving Microgame’s network of operators.
Market Position and Partnerships
Microgame holds a leading position in the Italian market, with an estimated 30% share of the online poker segment and 27% of online sports betting as of 2010. It operates under an Italian licence and has partnered with major international content studios: Evolution Gaming (live casino, 2012), Caesars Interactive/World Series of Poker (exclusive Italian branding, 2010), and more recently Playnetic, ENJOY, Gaming Corps, 3 Oaks Gaming, and 7777 gaming. The company is also active in several European jurisdictions (Kyrgyzstan, Russia, Georgia, Malta, Austria, UK) through licensing and platform agreements. Its People’s Poker Network aggregates over 130 online partners across Italy, with 1.5 million gaming accounts.
Recent Developments
As of 2025–2026, Microgame continues to expand its content portfolio through third-party integrations, such as the ENJOY partnership announced in April 2026. The company focuses on maximising operator profitability via data-driven CRM and platform innovations. Legal proceedings are limited to a 2012 suspension of concessionaire Scommettendo Srl, with no recent material actions publicly disclosed.
Key Products
People’s Poker Network
A liquidity-pooling platform aggregating over 130 online partners across Italy, with 1.5 million gaming accounts; supports Texas Hold’em tournaments and cash games.
Sports Betting Platform
Fixed-odds and horse-race betting; integrated with Italian totalisator (national pool) and retail channels.
Casino Suite
Slots, live casino (via Evolution Gaming integration), blackjack, and other table games; features AI-driven game showcases and personalised CRM.
Bingo & Instant Lotteries
Online bingo platform and scratch-card/instant-win games launched in 2008–2010.
Turnkey / Outsourcing Solutions
Full-service offering for operators, including licence compliance, payment processing, player management, and marketing.
Content Aggregation Hub
Aggregates games from third-party studios (Playnetic, 3 Oaks Gaming, ENJOY, etc.) for Microgame’s network of operators.