Maverick BankCard, Inc.
- Founded
- 2011-01-01 in Los Angeles, California, USA
- Headquarters
- Los Angeles, California, USA
- Phone
- (818) 338-8407
Maverick BankCard, Inc., doing business as Maverick Payments, is a privately held, full-service payment processor founded in 2011 and headquartered in Los Angeles, California. The company began as an Independent Sales Organization (ISO) and has since transformed into a technology-driven payments platform that serves merchants, ISOs, ISVs, agents, and financial institutions. Maverick Payments positions itself as a full-service provider that works directly with sponsor banks and member acquirers of major card networks, enabling partners to offer payment services under their own brand through a white-labeled dashboard, APIs, and back-office infrastructure. The platform supports online and in-person payments, ACH processing, gift cards, and invoicing, with built-in fraud mitigation and chargeback management. Maverick Payments holds PCI Level 1 and SOC 2 Type II certifications, underscoring its commitment to security and compliance. The company has experienced explosive growth, achieving a three-year revenue increase of 2,712% as of its 2023 Inc. 5000 ranking where it placed No. 206, and was named the third fastest-growing private company in Los Angeles at the 2024 Disruptor Awards. Led by founder and CEO Alan Griefer and President/COO Ben Griefer, Maverick Payments employs an estimated 350 people and continues to expand its partner ecosystem and integration capabilities.
Detailed Review
History and Founding
Maverick BankCard, Inc. was founded in 2011 in Los Angeles, California, by Alan Griefer. The company launched as a traditional Independent Sales Organization (ISO) but quickly pivoted to a technology-first model, building a proprietary payment gateway and a white-label platform that allows partners to monetize payments under their own brand. Over the years, Maverick Payments has grown organically and through strategic integrations, evolving into a full-service payment processor that handles underwriting, risk management, and customer support in-house—a key differentiator from larger outsourced competitors.
Business Model
Maverick Payments generates revenue primarily through transaction fees, processing fees, and software licensing for its white-label platform. The company operates as a full-service provider (FSP), maintaining direct relationships with sponsor banks and card network members. This structure lets ISOs, agents, ISVs, and banks offer payment services without building their own infrastructure. Maverick also provides sub-reseller capabilities, enabling partners to grow their own networks. The company’s proprietary gateway and developer-friendly APIs support custom integrations, while the 2023 launch of Maverick Connect—a marketplace for certified third-party integrations—streamlines system connectivity.
Products and Platforms
Maverick Payments offers a comprehensive suite of payment solutions. Online Payments include card, digital wallet, and ACH acceptance via website, mobile, or text, with integrated fraud and chargeback tools. In-Person Payments cover POS terminals, gift card programs, and invoicing with business analytics. Specialty Markets cater to high-risk and regulated industries, providing tailored fraud mitigation and chargeback handling. The cornerstone offering is the White-Label Payment Platform, which provides a full-stack solution including digital onboarding, portfolio management, and real-time reporting. The proprietary gateway offers secure API access, and the company’s fraud prevention tools are built into both online and in-person transactions. In 2024, Maverick integrated with the Visa Acceptance Platform, enabling direct transaction routing to VisaNet.
Market Position and Growth
Maverick Payments has been recognized on the Inc. 5000 list for three consecutive years, ranking No. 206 in 2023 with a three-year revenue increase of 2,712%. The company also won the ETA ISO of the Year award in 2023. Despite rapid growth, Maverick remains privately held and employs an estimated 350 people. Its headquarters are in Los Angeles, though operational addresses sometimes list Calabasas, CA. The company competes with larger processors like Stripe and Fiserv but differentiates through its partner-focused white-label model and hands-on underwriting and support.
Leadership
Maverick Payments is led by co-founders Alan Griefer (CEO) and Ben Griefer (President and COO). Both are industry veterans with decades of experience. No other C-level executives (CTO, CFO, CCO) were publicly identified in the research; the company’s leadership team includes SVPs and VPs but those are not C-suite roles.
Key Products
Online Payments
Card, digital wallet, and ACH acceptance via website, mobile, or text with built-in fraud and chargeback management.
In-Person Payments
POS terminals, gift card programs, and invoicing tools with business analytics.
Specialty Markets
Tailored payment solutions for high-risk and regulated industries, including fraud mitigation and chargeback handling.
White-Label Payment Platform
Full-stack solution for ISOs, agents, ISVs, and banks to monetize payments under their own brand, with digital onboarding, portfolio management, and sub-reseller tools.
Maverick Connect
A marketplace launched in 2023 that streamlines integration for third-party providers with certified connections to the Maverick gateway.
Proprietary Gateway
Secure, developer-friendly gateway with APIs for payment integration, real-time reporting, and chargeback management.
Fraud & Chargeback Tools
Built-in risk mitigation solutions for online and in-person transactions.
Offices & Headcount
350 employees (approx.)
Key Persons
- Alan Griefer
Chief Executive Officer & Founder
- Ben Griefer
President & Chief Operating Officer