- Founded
- 2025-01-01
LVL UP LABZ is a privately held marketing, public relations, and media agency founded in 2025 that specializes in helping iGaming companies establish and scale their presence in Finland and Estonia, while also serving ambitious brands in other industries. With a small team of 2–10 employees, the agency combines local market insight with global best practices to deliver strategies that drive measurable impact rather than mere visibility. Core service areas include market entry, media coverage, creative campaigns, VIP experiences, full-scale brand building, events, and customer retention. The agency emphasizes a data-driven and creatively bold approach, leveraging a trusted network of connections to open doors and accelerate results. It is led by Co‑Founder and CEO Marko Arpiainen, who brings extensive senior management experience from both online and land‑based operator sides of the gambling industry. LVL UP LABZ positions itself as a partner for brands that want real, tangible outcomes—not just attention—and is built on the conviction that local expertise combined with global know‑how creates dominant market strategies.
Detailed Review
Company Overview
LVL UP LABZ entered the iGaming marketing space in 2025 with a clear geographical focus on two Nordic‑Baltic markets: Finland and Estonia. The agency’s offering spans marketing, PR, media relations, event management, and retention strategies, claiming to hit “every channel that drives real results” using data to guide direction and creativity for outsized impact. It also highlights a network of partnerships that can quickly connect clients with relevant people, platforms, and deals.
Business Model and Services
As an agency, LVL UP LABZ does not offer standalone products or software platforms. Its services are bundled under marketing and strategy, public relations and media, event management and VIP experiences, and retention and creative campaigns. The agency targets iGaming operators looking to enter or scale in Finland and Estonia, leveraging local market knowledge and a hands-on, boutique service model.
Leadership and Team
The only confirmed senior leader is Marko Arpiainen, Co‑Founder and CEO, who has extensive operator-side experience in both online and land‑based gambling. No other C‑level executives are publicly listed. The small team size (2–10 employees) suggests reliance on external freelancers or partners for larger projects. The agency is clearly in a formative stage, with no published physical headquarters address beyond the implied Finland/Estonia focus.
Market Position and Credibility
Given its nascency, LVL UP LABZ is still building its track record. No specific client names or case studies are publicly available, and the agency has not yet attracted notable press coverage or funding rounds. Its value proposition rests heavily on the founder’s local market knowledge and personal network. The agency differentiates itself by emphasizing local expertise combined with global best practices, aiming to create dominant market strategies for clients in a regulated environment.
Recent Developments and Strategic Direction
As of the available information, there are no significant news, partnerships, or M&A activity to report. The agency appears focused on establishing itself through its founder’s reputation and a targeted service offering for the Finnish and Estonian iGaming sectors.
Key Products
Marketing & Strategy
Data-informed multi-channel marketing campaigns, market entry planning, and full-scale brand building for iGaming and other industries.
Public Relations & Media
Media coverage, press relations, and storytelling aimed at making brands 'impossible to ignore' in target markets.
Event Management & VIP Experiences
Organization of events and high-touch VIP programs tailored to iGaming audiences.
Retention & Creative Campaigns
Campaigns designed to deepen customer loyalty and engagement, backed by local market insight.
Offices & Headcount
5 employees (approx.)
Key Persons
- Marko Arpiainen
Speaker