Lucas Color Card
- Founded
- 1995-01-01 in Oklahoma City, Oklahoma, USA
- Headquarters
- Oklahoma City, Oklahoma, USA
- Phone
- (405) 524-1811
Lucas Color Card is a privately held custom plastic card manufacturer and direct mail company based in Oklahoma City, operating from a 40,000-square-foot facility since its founding in 1995. The company is recognized as one of the largest U.S. producers of Teslin-based laminated cards, serving national retailers, supermarket chains, public libraries, and promotional product distributors. Its product line includes gift cards, loyalty cards, membership cards, library cards, ID badges, and custom-shaped key tags, all produced under one roof alongside full-service direct mail capabilities. Lucas Color Card differentiates itself through vertical integration, offering data conditioning, creative design, offset and digital printing, specialty laminating, barcode and magnetic stripe encoding, packaging, and USPS-certified mailing with Informed Visibility tracking. The company employs 51–200 people and its leadership collectively brings over 125 years of card industry experience. Client relationships with organizations such as ASG Supermarket Group and several public libraries underscore its reputation for quality and service.
Detailed Review
History and Background
Lucas Color Card was founded in 1995 in Oklahoma City, Oklahoma, as a custom plastic card manufacturer. Over the following three decades, it expanded into direct mail and fulfillment, growing into a 40,000-square-foot facility. The company has remained privately held and does not appear to have taken outside venture funding, suggesting internal financing supported its growth.
Products and Services
Lucas Color Card specializes in durable, waterproof, laminated cards using Teslin substrate. Its core products include custom gift cards, loyalty cards, membership cards, library cards, ID badges, and custom-shaped key tags. The company offers advanced security features such as magnetic stripe encoding, barcodes, and specialty laminates (gloss, matte, security). In addition to card printing, Lucas operates a full-service direct mail facility. Services include data conditioning and management, creative design (first hour free), offset and digital printing, packaging, and USPS-certified mailing with Informed Visibility tracking. A proprietary software platform called Data Manager enables single-source proofs, duplicate detection, and data history tracking, critical for secure variable data printing.
Market Position and Clients
Lucas Color Card positions itself as a creative partner rather than a vendor, emphasizing a small-company approach to customer service while handling high-volume, complex projects. Its client base includes national retailers, supermarket chains (e.g., ASG Supermarket Group since 2014), public libraries (Las Vegas-Clark County Library District, Boulder Public Library), and promotional product distributors. The company holds long-standing vendor relationships with organizations like TIPS-USA and PC America. With an estimated annual revenue of $7.5 million (RocketReach), Lucas Color Card operates in a niche segment of the printing industry, competing with other custom card manufacturers and direct mail providers.
Leadership and Workforce
The highest-ranking confirmed executive is President Jeff Bainter, who was announced in the role in a published article and brings over 30 years of card industry experience. The article also mentions Ron Ferguson as a previous or concurrent President, suggesting a leadership transition. Other key contacts include Michael Blake as Executive / Strategic Accounts Executive and Cheronda Craig as Customer Service Representative, though neither holds a C-level title. The company’s leadership collectively claims over 125 years of combined industry experience. Lucas Color Card employs 51–200 people according to its LinkedIn profile.
Recent Developments and Strategic Direction
The company continues to invest in technology, notably its proprietary Data Manager platform and USPS Informed Visibility integration. It offers warehousing and fulfillment under a “Pick – Pack – Ship” model, allowing clients to store product in bulk and ship on demand. No major M&A or new product launches were identified in the available sources, and the company appears focused on organic growth through service expansion and client retention.
Key Products
Custom Gift Cards & Loyalty Cards
Durable, laminated plastic cards in standard or custom shapes, with magnetic stripe encoding and barcode options.
Membership Cards & Library Cards
Durable printed cards used for loyalty programs, library systems, and club memberships.
ID Badges & Key Tags
Custom-printed identification badges and durable key tags for access control or retail loyalty.
Direct Mail Services
USPS-certified mailing for plastic postcards and card mailers, including data conditioning, presort, NCOA, and Informed Visibility tracking.
Data Manager (Proprietary Software)
A data management platform for single-source proofs, duplicate detection, and data history tracking.
Creative Design Services
In-house graphic design for logos, cards, packaging, signage, and related collateral, with the first hour free.
Pick – Pack – Ship Fulfillment
Storage and on-demand shipping of card products using FedEx, UPS, and LTL truck lines.