Loylogic
- Founded
- 2005-01-01 in Zurich, Switzerland
- Headquarters
- Erlenbach, Zurich, Switzerland
- info@loylogic.com
- Phone
- +41 43 500 5155
Loylogic is an AI-powered global rewards marketplace infrastructure company that enables organisations to engage customers, employees, and partners through meaningful moments of gratitude, recognition, and reward. Founded in 2005 in Zurich, Switzerland, by Dominic Hofer, the company created the rewards marketplace category and now leads its evolution into the AI era. Headquartered in Erlenbach, Zurich, with additional offices globally, Loylogic serves over 50 million loyalty members across 190+ countries, offering a catalogue of more than 15 million rewards. The company’s modular platform supports consumer loyalty, employee motivation, and channel performance initiatives, allowing clients to go live in days rather than months through plug-and-play, enterprise, or headless deployments. Loylogic acts as a trusted custodian of how brands express gratitude, combining global supply, loyalty currencies, incentive mechanics, and AI-driven optimisation across catalogue, pricing, and experience. The company is privately held and employs approximately 93 people, with a track record of over 50 industry awards and long-standing partnerships with leading global brands. In 2025, Loylogic announced a strategic partnership with Pulse iD to deliver real-time personalised loyalty engagement, and appointed Adam Whatling as Chief Commercial Officer and Amit Bendre as Chief Operating Officer, strengthening its executive leadership for its Brands2Communities growth strategy.
Detailed Review
History and Founding
Loylogic was founded in 2005 in Zurich, Switzerland, by Dominic Hofer. The company was built on the insight that no unified system existed for organisations to engage customers, employees, and channel partners through meaningful choice in rewards and recognition. It launched the world’s first rewards marketplace and has since evolved into a comprehensive infrastructure provider powering over $1 billion in rewards commerce annually.
Business Model and Products
Loylogic’s platform moves beyond traditional points-based loyalty programmes by enabling “marketplace driven engagement” across multiple currencies and campaigns through a single technological backbone. The company’s core offerings include three solution pillars: Consumer Loyalty (driving repeat purchase and customer connection), Employee Motivation (building cultures of recognition and performance), and Channel Performance (activating partner ecosystems through behavioural incentives). Each pillar leverages a global rewards catalogue of 15 million items, fulfilment network, and AI-powered engagement journeys. Additionally, Loylogic offers a Buy, Gift & Transfer Technology Platform and a Loyalty-as-a-Media™ advertising and merchant-funded rewards ecosystem.
Market Position and Clients
Loylogic serves a diverse client base spanning banking, travel, hospitality, retail, consumer packaged goods, telecom, and automotive sectors. It has been recognised with over 50 industry awards for innovation and maintains trusted partnerships with leading brands that span more than two decades. In 2025, the company shared its 2026 vision to advance how rewards marketplaces are designed, experienced, and optimised, and launched a redesigned website reflecting its next chapter.
Recent Strategic Moves
In 2025, Loylogic announced a strategic partnership with Pulse iD to deliver real-time personalised loyalty engagement, and appointed Adam Whatling as Chief Commercial Officer and Amit Bendre as Chief Operating Officer. The company also introduced a science-based employee motivation solution in partnership with Tamra Chandler, using the “100 Moments That Matter” framework. These moves support the Brands2Communities growth strategy aimed at expanding into employee motivation and channel performance solutions.
Key Products
Loylogic Rewards Marketplace
The core platform – an AI-powered global rewards marketplace that provides access to 15M+ rewards (gift cards, merchandise, experiences, travel) across 190+ countries, with fulfilment, pricing optimisation, and currency management.
Consumer Loyalty Solution
Behaviour-driven rewards and incentive journeys designed to increase customer acquisition, engagement, and retention for brands in travel, hospitality, banking, retail, and digital sectors.
Employee Motivation Solution
A recognition and reward platform that turns everyday moments into meaningful appreciation, integrated with HR systems and designed to strengthen engagement and retention at scale.
Channel Performance Solution
An incentive platform for activating partner ecosystems, including distributors and sales teams, with real-time engagement mechanics and measurable performance tracking.
Buy, Gift & Transfer Technology Platform
A platform enabling loyalty programme members to purchase, gift, or transfer points and miles, launched with aggressive price positioning to expand programme utility.
Loyalty-as-a-Media™
An advertising and merchant-funded rewards ecosystem that allows brands to offer curated, subsidised deals to loyalty members, creating new revenue streams for programme operators.
Offices & Headcount
93 employees (approx.)
Key Persons
- Gabi Kool
Chief Executive Officer (CEO)
- Dominic Hofer
Founder