Logrand Group

History and Founding

Logrand Entertainment Group was established in 2005 as a Mexican-owned gaming operator. It began with a single gaming room and gradually expanded its footprint across the country. The company is headquartered in San Pedro Garza García, a suburb of Monterrey, Nuevo León, and remains privately held, with no public information about its founders or ownership structure.

Business Model

Logrand operates as a vertically integrated casino and gaming company, generating revenue from land-based casino operations and online gaming. Its casinos offer slot machines, electronic roulette, live table games such as blackjack and poker, and sports bars. The company also owns and operates food and beverage outlets within its properties. Its online platform, Strendus.mx, provides slots, live dealer games, and sports betting, contributing to an omnichannel strategy. The One Rewards loyalty program is designed to retain players across both physical and digital channels.

Products and Brands

Logrand’s land-based portfolio includes 14 casinos under distinct brand names: Jubilee Grand Casino in Mexico City, Jubilee Casino in multiple locations, Vivento Casino in Apodaca and Zapopan, New York Casino, Paradise Casino, ¡Viva México! Casino, Hollywood Constitución Casino, Hollywood Valle Alto Casino, Grand León Casino, Golden Island Casino, and Taj Mahal Casino. Online, the company operates Strendus.mx, a regulated iGaming platform. The One Rewards serves as the customer loyalty program.

Market Position and Competitors

Logrand is one of Mexico’s larger casino operators, with an estimated revenue of $471.2 million. It competes with other Mexican gaming groups such as Winpot, Grupo Turistore, and OFL Participacoes. The company differentiates itself through brand diversity, a focus on mid-market and premium gaming experiences, and its commitment to omnichannel expansion.

Licensing and Compliance

Logrand holds gaming licenses in each of the seven states where it operates, complying with Mexico’s federal gambling laws. It is a signatory to the United Nations Global Compact and publishes a sustainability page detailing responsible gambling initiatives and community engagement.

Partnerships and Technology

To enhance its online offering, Logrand has partnered with international technology providers. In 2021, it signed a deal with Bragg Gaming to supply iGaming content. In 2023, it began a cooperation with TVBET to bring live dealer games and other products to Strendus.mx. These partnerships support the company’s digital growth strategy.

Recent Developments

Logrand continues to expand its online presence and upgrade its land-based properties. The company maintains a low public profile, typical for privately held Mexican gaming operators, and has not disclosed any recent major acquisitions or changes in leadership beyond the confirmed COO role.