LiveSport
- Founded
- 2006-01-01 in Prague, Czech Republic
- Headquarters
- Prague, Czech Republic
- Phone
- +420 227 024 140
Livesport Ltd. is a Czech media and technology company headquartered in Prague that has grown from a local live-score provider into one of the world’s largest distributors of instant sports data and statistics. Founded in 2006 by Martin Hájek and Jiří Mareš, the company serves a global audience of approximately 100 million monthly users through its flagship Flashscore network, which spans over 60 websites and mobile apps covering more than 35 sports. Its core business is aggregating and delivering real-time results, match statistics, standings, and odds comparisons for a vast array of competitions, from major leagues like the English Premier League to niche tournaments. Livesport also operates a robust B2B division, licensing live data feeds and APIs to bookmakers, media outlets, and fantasy sports platforms. The company’s portfolio includes wholly owned subsidiaries Enetpulse and Pragosport, and in 2021 it reported revenue of €114 million. With over 1,000 employees, Livesport is privately owned by its founders and continues to expand through acquisitions, such as the 2024 purchase of Spanish football platform BeSoccer.
Detailed Review
History and Founding
Livesport Ltd. was founded in April 2006 in Prague by Martin Hájek and Jiří Mareš, initially launching Livesport.cz, a Czech-language live-score website. The concept quickly expanded internationally with the global brand Flashscore.com, which became the cornerstone of the company’s consumer-facing business. The Flashscore network now includes over 60 localised websites and mobile applications (iOS in 2013, Android in 2014) that have been downloaded more than 100 million times globally.
Business Model
Livesport operates a dual-pronged business model. On the consumer side, it provides free, ad-supported real-time scores and detailed match data (line-ups, play-by-play, shot maps, player statistics) for 35+ sports. Users also access historical results, standings, head-to-head records, and odds comparisons from multiple bookmakers. On the enterprise side, Livesport monetises its data through scalable B2B offerings: customised real-time data feeds and APIs for betting operators, broadcasters, and app developers; white-label solutions for media partners; and advertising placements across its properties.
Acquisitions and Subsidiaries
The company has pursued strategic acquisitions to strengthen its market position. In January 2015, it acquired a majority stake in Danish B2B sports data provider Enetpulse, later becoming the sole owner. Enetpulse specialises in collecting and distributing official data from sports leagues and federations. In April 2019, Livesport acquired Pragosport, a Czech company that trades international broadcasting rights, including those for the Czech football league. In November 2024, the company acquired BeSoccer, a Malaga-based football data and community platform with a strong presence in Spanish-speaking markets.
Technology and Infrastructure
Livesport’s technology stack relies on modern cloud and data tools, including Ansible, PostgreSQL, Google BigQuery, Dataddo for data integration, and Select Star for data cataloging. The company has invested in a large data team that leverages Google Cloud Platform tools like Vertex AI and BigQuery ML to enrich data and deliver insights.
Sponsorships and CSR
The company is actively involved in corporate social responsibility, supporting education non-profit EDUin and SOS Children’s Villages. In 2020, it became the general partner of the Czech men’s top floorball league and both national floorball teams. In 2021, it became the title sponsor of the WTA’s Livesport Prague Open tennis tournament.
Leadership Transition
In January 2023, Pavel Krbec, formerly CEO of insurtech firm Rixo, succeeded founder Martin Hájek as Chief Executive Officer. Hájek remains a co-owner alongside Jiří Mareš.
Key Products
Flashscore Network
The flagship product, a global network of over 60 localised websites and mobile apps providing live scores, results, statistics, standings, and odds comparison for 35+ sports.
Livesport.com
A major consumer-facing website offering live scores, match centres, video highlights, and news across all major sports.
Enetpulse
A wholly owned B2B sports data provider based in Denmark, supplying official real-time data feeds and APIs to betting operators, media, and fantasy sports platforms.
Pragosport
A wholly owned Czech company that trades international broadcasting rights, notably for the Czech football league and other sports properties.
BeSoccer
A Spanish football-focused data and community platform acquired in November 2024, expanding Livesport’s football data footprint and presence in Spanish-speaking markets.
White-Label Solutions / APIs
Customised data dashboards, live feed APIs, and branded experiences for enterprise clients including bookmakers, media companies, and app developers.
Mobile Apps (Flashscore)
Native iOS and Android applications offering push notifications, customisable alerts, and offline mode for real-time scores and stats.
Offices & Headcount
1000 employees (approx.)
Key Persons
- Pavel Krbec
Chief Executive Officer (CEO)
- Martin Hájek
Co-Founder & Co-Owner
- José Agustín Carrillo Vera
Speaker