Kambi

History and Founding

Kambi Group Plc was incorporated in 2010 as an independent subsidiary of Unibet, which itself was founded in 1997. The founders, Kristian Nylén and Anders Ström, had been close friends and competitors since their university days in Sweden. Their shared passion for sports, statistics, and betting led them to build what would become the industry's most respected turnkey sportsbook. Kambi's journey from an in-house product to a standalone global brand was driven by a clear strategy: focus on regulated markets, invest heavily in technology and data analytics, and maintain the highest levels of compliance and integrity.

Business Model

Kambi is a pure B2B technology company that does not operate its own betting sites. Instead, it powers the sportsbooks of licensed operators worldwide. The company generates revenue through platform licensing fees, revenue-sharing agreements, and service fees for its modular products. Its flagship Turnkey Sportsbook remains its most comprehensive offering, providing a complete suite including odds generation, trading and risk management, player account management, reporting, and regulatory support. The modularisation strategy, accelerated under CEO Werner Becher from 2024, allows Kambi to address a larger addressable market by unbundling its platform into standalone solutions.

Core Products and Platforms

Kambi's product portfolio includes: Turnkey Sportsbook – the full end-to-end solution; Odds Feed+ – a high-quality, AI-powered odds feed via a single API; Managed Trading – proprietary trading and risk management services; Bet Builder – an award-winning product enabling live and pre-match combinability with cash-out; Esports (via Abios) – a complete esports betting package including streaming, data, odds, and widgets; Front End (via Shape Games) – customisable, high-performance front-end interfaces; and the Sportsbook Platform – the core multi-tenant platform known for reliability and scalability.

Market Position and Competition

Kambi is widely regarded as the world's leading independent B2B sportsbook provider, trusted by more than 60 partners across six continents. Its focus on regulated markets has given it a strong foothold in Europe and, more recently, in the United States. Competitors include companies like Scientific Games, Genius Sports, and SBTech, but Kambi differentiates itself through its long-standing regulatory expertise, modular product suite, and high uptime performance. The company's recent expansions into France (through a partnership with PMU) and North Dakota (with the Mandan, Hidatsa and Arikara Nation) highlight its continued growth in regulated markets.

Financial Performance and Recent News

Kambi's financial performance has shown steady growth, with Q1 2026 revenue reaching €43.5 million, an increase of 4.9% year-on-year. The company released its 2025 annual report in early 2026, confirming its commitment to innovation and regulatory compliance. Under CEO Werner Becher, Kambi has emphasised modularisation and expansion into new markets, as well as deepening relationships with existing partners such as Bally’s and DraftKings. The company's long-term partnerships and certifications with leading regulators underscore its dedication to responsible gambling and integrity.