JUST Brand Agency
JUST Brand Agency is a privately held, creatively driven marketing agency that exclusively serves the iGaming and affiliate marketing sectors. The firm positions itself as a full-service partner, offering a comprehensive suite of services including event booth design and production, public relations, social media management, creative design, merchandise production, and bespoke campaign execution. Led by founder Sofia Aster and supported by a lean team of between 11 and 50 employees, the agency operates remotely or from a hub likely in a major iGaming jurisdiction such as Malta, Cyprus, or the UK. A notable recent innovation is the beta release of a proprietary Telegram ads planning tool, which enables clients to quickly estimate campaign reach, budget, CPM, and leads across niche channels. This tool, combined with deep industry knowledge, positions JUST Brand Agency as a nimble, tech-enabled partner in the competitive iGaming marketing landscape.
Detailed Review
History & Founding
JUST Brand Agency's exact founding date and location are not publicly disclosed. The company is listed on LinkedIn as a privately held entity founded by Sofia Aster, but no incorporation records, press releases, or third-party articles confirm a formal registration date. Given the post-2020 surge in specialised iGaming marketing agencies, the agency likely emerged within the last 5 to 8 years. The agency does not publish a physical headquarters address, and its target markets—iGaming, affiliate marketing, and finance—are global, suggesting a remote-first or hub-based structure.
Business Model & Services
The agency operates a full-service model, generating revenue through project-based fees and retainer contracts for ongoing marketing support. Core services are marketed as a unified portfolio rather than distinct product brands. Key offerings include custom event booth design and production for iGaming conferences, public relations and social media management across platforms such as Telegram, Instagram, and LinkedIn, creative design and brand identity development, merchandise procurement, and special project execution. The agency also develops digital tools, most notably a Telegram ads planning tool still in beta.
Recent Developments
In early 2025, JUST Brand Agency announced the beta launch of its Telegram ads placement planning tool via LinkedIn. The tool allows advertisers to select niche channels (iGaming, News, Nutra, HR, Media, etc.), filter by channel badge level (Silver, Gold, VIP), and instantly estimate campaign reach, budget, CPM, and expected leads. It also supports exporting media plans. No other funding rounds, major client wins, or partnership announcements have been publicly disclosed.
Leadership
The agency is led by founder Sofia Aster, who holds the title of Head & Founder. Alexander Milovanov serves as Chief Business Development Officer (CBDO). No other C-level executives (CEO, CTO, COO) are explicitly named in available sources. The Instagram profile references an Aleksandr Usnul as Brand Manager, but this role is not part of the formal leadership disclosed on the company's LinkedIn page.
Key Products
Full-Service Brand Marketing
Strategy, digital products, and content tailored for iGaming, affiliate, and finance clients, including event booths, PR, SMM, design, production, and merchandising.
Telegram Ads-Placement Tool (Beta)
A proprietary planning tool for Telegram channel advertising; users select niche, filter by channel badge, and estimate reach, budget, CPM, and leads.
Creative Multi-Channel Campaigns
Integrated campaigns spanning social media, events, and digital production, aimed at driving conversions and brand visibility in regulated verticals.
Event Booths
Design, build, and manage exhibition stands for iGaming and affiliate conferences.
PR
Public relations campaigns to boost brand visibility in target industries.
SMM (Social Media Marketing)
Social media strategy, content creation, and management across platforms.
Design
Graphic design, branding, logo creation, and visual identity.
Production
Physical and digital production of marketing collateral.
Merch
Custom merchandise design and production for brand giveaways.
Special Projects
Bespoke marketing projects tailored to client needs.
Telegram Ads Placement Tool (Beta)
A proprietary tool to build and evaluate Telegram media plans.
PR & SMM
Public relations strategy, content creation, and community management across platforms such as Telegram, Instagram, and LinkedIn.
Design & Production
Brand identity creation, visual assets, motion graphics, and print production.
Merch & Special Projects
Branded merchandise design and procurement, plus bespoke campaign execution.
Telegram Ads Planning Tool (Beta)
A proprietary digital platform that allows advertisers to select niche channels, filter by badge level, and instantly estimate campaign reach, budget, CPM, and expected leads, with exportable media plans.
Offices & Headcount
12 employees (approx.)
Key Persons
Sofia AsterHead & Founder