Jumpman Gaming Limited

Company Overview

Jumpman Gaming Limited is a B2B iGaming network operator based in Alderney with operational headquarters in Guernsey. Founded in 2009 by Ben Starr, the company launched its services in 2010 and has since become one of the fastest-growing white-label casino and bingo platform providers in the UK market. It holds licences from the UK Gambling Commission (licence number 39175) and the Alderney Gambling Control Commission.

Business Model

Jumpman Gaming provides a fully managed turnkey platform that enables operators to launch and manage online casinos and bingo sites under their own brand. The company has built and maintains over 150 brands (with some sources citing close to 200 websites) on its network. Its offering includes a proprietary affiliate software technology, game aggregation from multiple providers, and a full suite of operational tools. The company makes money through platform fees, revenue sharing, and affiliate marketing services.

Products and Brands

The company operates a wide range of brands, including The Sun Play (launched in partnership with The Sun newspaper), Amazon Slots, Lucky Cow Bingo, Lights Camera Bingo, Showreel Bingo, Dove Bingo, and Dove Slots. It also runs the 15 Network for bingo. The network is known for its distinctive visual identities and targeted marketing strategies. Game aggregation is a key component, with recent partnerships with Thunderkick and Incentive Games expanding the available content.

Regulatory Challenges

Jumpman Gaming has faced regulatory scrutiny in recent years. Following investigations by the UK Gambling Commission, the company was required to pay £500,000 to the National Strategy to Reduce Gambling Harms as part of a settlement. In response, it implemented a comprehensive action plan that includes an early detection system for financial fraud, stricter age verification, deposit limits, self-exclusion tools, and improved collaboration with regulators.

Recent Developments

In 2025, Jumpman Gaming partnered with Incentive Games to launch real-money games in the UK, and with Thunderkick to supply slots to its network. It also relaunched its affiliate programme with Income Access in 2025. The company continues to recruit and expand its team, though its headcount is not publicly disclosed.

Leadership

The company is led by CEO Lee Saffell and Managing Director Kris Kukula. Founder Ben Starr remains associated with the company but does not appear to hold an active executive role. The leadership team is supported by a team of experts and is actively recruiting on its website.