Joingo
- Founded
- 2010-01-01 in Incline Village, Nevada
- Headquarters
- Las Vegas, Nevada
- info@joingo.com
Joingo is a mobile technology company specializing in marketing and loyalty engagement platforms for the casino gaming industry. Founded in 2010 and headquartered in Las Vegas, Nevada, the company provides a patented Mobile Loyalty System that enables casino operators to interact with patrons through personalized push notifications, location-based geofencing, and advanced analytics. Its white-labeled mobile apps replace or augment traditional physical loyalty cards, driving patron frequency, spending, and retention. Joingo’s client base spans North American casinos, and its technology has been integrated with partners such as IGT and NRT Technology Corp. In 2022, Joingo was acquired by Sightline Payments, a digital-payments provider for the gaming sector, to combine its mobile-loyalty capabilities with Sightline’s payment infrastructure. Post-acquisition, Joingo continues to operate as a distinct brand within the Sightline portfolio, maintaining a workforce of 11–50 employees and focusing on delivering a unified omnichannel experience for casino operators.
Detailed Review
History
Joingo was launched in 2010 by founder John Finney in Incline Village, Nevada, with the goal of bringing sophisticated mobile-engagement tools to the casino industry—a sector that traditionally relied on physical loyalty cards and in-person promotions. The company’s early growth was fueled by CEO Steve Boyle, who brought 17 years of industry experience. Under his leadership, Joingo developed its award-winning Mobile Loyalty System and expanded its client base across the United States.
Products and Platform
Joingo’s core product, Joingo Loyalty, is a cloud-based hospitality-engagement platform that allows casinos to enroll patrons, manage loyalty points, send targeted messages, create geo-fenced marketing zones, and view real-time campaign analytics. The system is designed to replace or augment existing loyalty programs by providing a single mobile interface for both the patron and the operator. The Joingo Mobile Console is a web-based administrative dashboard where casino operators create campaigns, manage geofences, and view analytics. The patented Mobile Loyalty System enables personalized mobile campaigns and location-based services for casino patrons.
Market Position and Partnerships
Joingo’s platform is deployed in numerous North American casinos. The company’s technology is listed as a product offering by NRT Technology Corp., indicating a reseller or technology-licensing relationship. In 2023, Sightline and IGT expanded their partnership to include the Joingo Mobile Loyalty Platform, extending the platform’s reach to IGT’s casino customers. These integrations highlight Joingo’s role as a key enabler of mobile loyalty in the gaming industry.
Post-Acquisition
In 2022, Sightline Payments acquired Joingo, motivated by Sightline’s desire to offer a fully integrated omnichannel experience tying payments, loyalty, and marketing together. Following the acquisition, Mike McManus served as Joingo’s CEO within Sightline’s organizational structure. Joingo continues to operate as a distinct brand, with its official website serving primarily as a login portal for the Joingo Mobile Console. The company maintains a headcount of 11–50 employees, with teams focused on software development, customer support, and account management.
Key Products
Joingo Loyalty
Hospitality-engagement platform for casinos that consolidates patron enrollment, loyalty-point management, targeted messaging, geofencing, and campaign analytics into a single system.
Mobile Loyalty System
Patented core platform that enables personalized mobile campaigns and location-based services for casino patrons.
Joingo Mobile Console
Web-based administrative dashboard where casino operators create campaigns, manage geofences, and view analytics.
Offices & Headcount
30 employees (approx.)