Infointsale
- Founded
- 2008-01-01
- Headquarters
- ., Moscow, Moskva, Russian Federation
Infointsale is a B2B iGaming software provider catering to operators worldwide with casino, sports betting, and lottery solutions. Founded in 2008 according to industry directories, the company positions itself as a developer of state-of-the-art gaming software with a focus on customization and dedicated account management. Its product suite includes an online gambling platform, a betting shop software module tailored for retail outlets, and a lottery engine. The betting shop software has been developed by a specialized team since 2017, indicating a later focus on retail. Infointsale's exact headquarters are undisclosed, but its Instagram presence points to operations in Kenya (Nairobi, Machakos, Kericho), suggesting a dual presence in Europe and Africa. The company emphasizes third-party integrations and aims to serve both online and land-based operators. Despite its longevity, Infointsale remains relatively obscure with limited public information on leadership or funding.
Detailed Review
Company Overview
Infointsale is a B2B supplier of iGaming software, active since 2008 per industry listings. The company offers casino platforms, sports betting engines, and lottery solutions, with a notable emphasis on retail betting shop software developed since 2017 by a dedicated team. The company describes itself as innovative and customizable, assigning account managers to tailor solutions for each client.
Products
The core product line includes an online casino platform with game aggregation and back-office tools; a sports betting platform for both online and retail channels; a lottery system; and the Betting Shop Software, which integrates with third-party services like website builders, CRM, and marketing automation. The betting shop software appears to be the most detailed offering on the company's website.
Market Position
Infointsale's public footprint is minimal. Its website lacks team bios, case studies, or press releases. The company is listed on B2B directories but has no visible news coverage or partnership announcements. Its Instagram account focuses on virtual gaming experiences at physical locations in Kenya, reinforcing a retail focus in East Africa. The absence of confirmed headquarters, leadership, or headcount suggests a small, specialized operation.
Conclusion
Infointsale is a niche iGaming provider with a long history but low visibility. Its strength lies in customizable retail betting shop software, particularly in East African markets. However, the lack of transparent corporate information limits assessment of its scale and credibility.
Key Products
Casino Software
Online casino platform with game aggregation and back-office tools.
Sports Betting Platform
Comprehensive betting engine for online and retail channels, with customization and account management.
Lottery Services
Lottery system supporting draw-based and instant win games.
Betting Shop Software
Retail solution for physical betting outlets, including cashier modules, terminal integration, and third-party CRM/marketing connectors.