iGaming Select

History and Founding

iGaming Select was launched in March 2026 by four co-founders with deep roots in the iGaming industry: Martin Hodges, CMO of BetComply; Michael Baker-Mosley, CMO of iGP; and Sharon McFarlane and Steve Lee, co-founders of Digital Footprints, an events and networking company. The platform was created to address the lack of transparency and independent analysis in the iGaming supplier space, aiming to cut through marketing noise and help operators, affiliates, and professionals make informed procurement decisions.

Business Model

As of its launch period, iGaming Select does not charge listing fees for suppliers; profiles are built from public data, supplier submissions, and editorial research. The site carries no banner ads, suggesting it is either investor-supported or focused on audience growth before monetizing. Likely future revenue streams include lead generation, advertising, premium supplier listings, or affiliate arrangements, though no formal business model has been announced.

Core Product

The platform’s primary offering is a searchable, curated directory of iGaming suppliers across multiple verticals: full-platform solutions, casino games, sports betting, lotteries, AI compliance tools, and casual gaming. Each company profile includes product descriptions, technology stack highlights, headcount (when disclosed), and a planned structured rating system that aggregates user and expert reviews. Visitors can browse by category (e.g., Platform, CRM, Payments) and compare shortlisted suppliers side by side. iGaming Select also publishes regular market briefings and a "Product & Platform Updates" news feed.

Market Position and Competition

Established directories like AGB Nieuws’ supplier guide and specialized review sites such as Casino Reviews are existing competitors. iGaming Select differentiates itself through a strict focus on verified, independent content and a user-centric rating framework, rather than pure affiliate marketing. Its emphasis on product and tech innovation appeals primarily to enterprise buyers, but the platform is very new (less than six months old as of mid-2026) and must rapidly scale its supplier database and user base to become a go-to resource.

Leadership

The company is managed directly by its four co-founders. Martin Hodges brings expertise in compliance from BetComply, Michael Baker-Mosley adds marketing and iGaming experience from iGP, and the Digital Footprints duo (Sharon McFarlane and Steve Lee) contribute event networking and industry connections. No other C-level officers (CEO, CTO, CFO, COO) have been publicly named, and the company maintains a lean headcount of 2-10 employees.

Recent Developments

As of mid-2026, iGaming Select has not published independent user growth metrics or a clear roadmap. The rating system is in early adoption phase. The platform has been covered by industry news outlets such as AGBrief, Digital Footprints, and European Gaming, highlighting its launch and potential. Given its recent debut, the directory’s long-term viability will depend on achieving critical mass in both listings and user engagement.