iGaming Daily

Founded: 2014-01-01 in London, United Kingdom
Headquarters: 3rd Floor, 86–90 Paul Street, London, EC2A 4NE, United Kingdom

SBC Media is a specialised B2B media, events, and content company focused exclusively on the global sports betting and iGaming industry. It is the parent organisation behind several well-known industry brands, including the flagship news website SBC News, the SBC Events portfolio (such as SBC Summit and SBC Digital Summit), and the daily podcast “iGaming Daily.” The company’s primary mission is to provide news, analysis, data, and networking opportunities to operators, suppliers, regulators, and other stakeholders in the regulated online gambling sector. Founded in 2014 by Rasmus Sojmark, SBC Media has grown from a niche news outlet into a multi‑faceted media house with a team of journalists, event managers, and commercial staff. The company is headquartered in London, United Kingdom, and also maintains a presence in Malta and other key iGaming hubs. Its events draw thousands of attendees annually, and its news division publishes dozens of stories each day covering regulatory changes, product launches, mergers, and executive moves. In addition to “iGaming Daily,” SBC Media produces other podcasts (e.g., “SBC Leaders,” “SBC Weekly”), publishes market reports, and operates a job board. The company is privately held and does not disclose detailed financials, but industry sources estimate its headcount at roughly 100–150 employees across editorial, events, sales, and marketing functions. SBC Media is widely considered one of the most influential independent media companies in the international iGaming B2B space.

Detailed Review

SBC Media was established in 2014 by Danish entrepreneur Rasmus Sojmark, who had previously founded the affiliate marketing company Catena Media. Sojmark’s vision was to create a dedicated news and events platform for the emerging regulated iGaming markets, particularly in Europe and the United States. The company initially operated as a small editorial team publishing daily news on SBC News, but quickly expanded into live events with the launch of the SBC Summit in 2017.

Over the years, SBC Media has diversified its revenue streams. Its events division now runs multiple conferences annually, including SBC Summit Barcelona, SBC Summit North America, and SBC Digital Summit (a virtual event launched during the COVID‑19 pandemic). The events are complemented by a strong digital presence: the SBC News website, social media channels, and a growing podcast network that includes “iGaming Daily” (launched in 2023). The podcast, which delivers a concise daily round‑up of the biggest stories in sports betting and iGaming, is hosted by SBC editors and features interviews with industry leaders.

SBC Media also offers commercial services such as sponsored content, whitepaper production, and marketing packages for exhibitors and sponsors. The company is known for its editorial independence and has been cited by regulators and major operators as a trusted source of industry intelligence. In 2024, SBC Media launched a data and analytics arm to provide deeper market insights, further cementing its position as a one‑stop B2B partner.

The company’s headquarters are at 3rd Floor, 86‑90 Paul Street, London, EC2A 4NE, United Kingdom. It also has an office in Malta (SBC Media Ltd, Level 3, The Forum, Constitution Street, Mosta MST 1760). The executive team is led by founder and CEO Rasmus Sojmark, supported by a Chief Commercial Officer (CCO), a Chief Operating Officer (COO), and heads of editorial, events, and sales. Despite steady growth, SBC Media remains privately held and has not disclosed any external funding rounds.

Key Products

SBC News
Leading B2B news website covering regulation, technology, finance, and people moves in sports betting and iGaming.
SBC Summit
International conference series (Barcelona, North America, Africa, etc.) for operators, affiliates, and suppliers.
iGaming Daily
Daily podcast (Mon–Fri) featuring interviews and analysis of the day’s top news; hosted by Charlie Horner & Fernando Noodt.
SBC Digital
Virtual events and webinars offering remote access to industry sessions and networking.
SBC Magazine
Quarterly print and digital magazine with in‑depth features and market reports.
SBC Leader (Mastermind)
A paid membership community for senior executives; includes the “iGaming Leader” podcast.
iGaming Daily Podcast
A daily audio news show covering sports betting and iGaming, published Monday–Friday, available on major podcast platforms and YouTube.
SBC Events
A portfolio of large‑scale industry conferences and exhibitions, including SBC Summit Barcelona, SBC Summit North America, and SBC Digital Summit.
SBC Leaders Podcast
A long‑form interview podcast featuring in‑depth conversations with C‑level executives and thought leaders.
SBC Awards
An annual awards ceremony recognising excellence across the iGaming supply chain.
SBC Job Board
A recruitment platform listing vacancies from operators, suppliers, and service providers.