idPair

History & Founding

idPair was founded in 2022 by Jonathan Aiwazian, a former gaming operator who experienced firsthand how fragmented self-exclusion systems allowed players to evade protections by switching operators or crossing state lines. This insight drove him to build a secure, privacy-preserving data layer enabling a holistic view of player risk without exposing sensitive business data. The company’s initial focus was on data anonymization and analysis for multiple operators, which evolved into a platform supporting state-wide and nation-wide self-exclusion programs alongside regulatory oversight tools.

Products & Platform

idPair’s flagship product is the National Voluntary Self-Exclusion Program (NVSEP), a centralized multi-state registry that lets individuals voluntarily ban themselves from gambling across participating U.S. states and tribal jurisdictions. Consumers can enroll via the NVSEP website or through partner fantasy sports apps such as PrizePicks and Underdog, with data protected by advanced de-identification. The Single-Customer View Platform centralizes and anonymizes player behavior across operators, enabling detection of patterns like deposit limit circumvention or sudden betting intensity changes. Regulatory Oversight Tools provide dashboards for gaming commissions to monitor compliance and generate data-driven policy recommendations. Underpinning all products is a Data De-identification & Security Layer using tokenization, encryption, and pseudonymization to enable safe data sharing between competing operators.

Market Position & Partnerships

idPair positions itself as a neutral, technology-first infrastructure provider, not a data broker. It has secured partnerships with the Coalition for Fantasy Sports (CFS), including PrizePicks, Underdog, Betr, and others, which piloted the self-exclusion tool in March 2025 and expanded to 15 states by August 2025. Active deployments exist with state gaming commissions in Nebraska, Wyoming, Massachusetts, and multiple tribal gaming jurisdictions via the Tribal-Wide Self-Exclusion Program (TWSEP). The company won the 2023 Flutter Entertainment & Responsible Gaming Council Play Well Challenge and the GuardDog Connected Data Innovation Award, and its NVSEP was named VIXIO Initiative of the Year.

Funding & Investors

idPair remains in seed stage. Its most recent funding round, announced March 2026, was led by Game Changers Ventures (Roger Ehrenberg) with an undisclosed amount. Earlier funding included a $1 million award from Underdog Fantasy in March 2025 to support pilot testing. The company operates with a small team, reported as approximately 5 employees as of May 2026.

Challenges & Opportunities

The primary challenge is achieving nationwide coverage for NVSEP, as not all 50 states have yet joined. Competition comes from other responsible gambling analytics providers such as Future Anthem, Greco, and Fansure. However, idPair’s focus on privacy-preserving, non-commercial data infrastructure and its strong ties with regulators and fantasy sports operators give it a unique and defensible position. The institutional investment from Game Changers Ventures suggests growing confidence in cross-state self-exclusion as a critical public health and regulatory tool.