HPG - Holland Power Gaming B.V.
- Founded
- 2011-01-01 in Bergen op Zoom, Netherlands
- Headquarters
- Bergen op Zoom, Netherlands
Holland Power Gaming B.V. (HPG) is a Dutch online casino games developer and iGaming platform provider headquartered in Bergen op Zoom, Netherlands. Founded in 2011, the company has grown into one of the leading game studios in the Netherlands, producing high-quality video slots, bingo games, classic slot machines, and live gaming solutions. Its portfolio features over 65 proprietary titles, including popular releases such as Aladdin, Tiger King, and Blue Lagoon, all built with an emphasis on immersive graphics, smooth animations, and innovative bonus mechanics. In addition to game development, HPG offers a state-of-the-art iGaming platform that includes real-time reporting, automated notifications, and integrated products such as casino reelslots, bingo, and poker modules. The company operates as a subsidiary of Holland Gaming Technology Ltd, which obtained a sports betting license from the Dutch regulator Kansspelautoriteit (KSA) in 2025. In February 2024, HPG was acquired by Betsson AB, a major European online gambling operator, though it continues to operate under its own brand and supply third-party operators. With a focus on the regulated Dutch market and expanding European presence, HPG positions itself as a creative and technology-driven partner for online casinos, blending Dutch gaming heritage with modern digital entertainment.
Detailed Review
Company History and Founding
Holland Power Gaming B.V. (HPG) was established in 2011 in Bergen op Zoom, Netherlands, by a team of gaming industry veterans with deep roots in the Dutch land-based and online gaming sectors. The company initially focused on creating video slots and classic slot machines for local operators, then expanded into bingo, electronic table games, and live dealer solutions.
Business Model and Licensing
HPG operates a B2B model, licensing its games and platform to regulated online casino operators in Europe and beyond. It holds certifications from the Dutch KSA, Malta Gaming Authority (MGA), UK Gambling Commission (UKGC), and adheres to ISO 2701 security standards and eCOGRA fair gaming practices. The company uses a proprietary Random Number Generator (RNG) audited by GLI and iTech Labs.
Products and Platforms
HPG’s core offering includes over 65 proprietary games across five verticals: video slots (e.g., Aladdin, Tiger King, Blue Lagoon), bingo games (75-ball and 90-ball), classic three-reel slot machines, live dealer games (blackjack, roulette, baccarat), and a full iGaming platform (RGS) providing operator backend tools. In 2025, parent company Holland Gaming Technology Ltd secured a Dutch sports betting license and partnered with Kambi Group to launch a Turnkey Sportsbook solution, marking HPG’s entry into sports betting.
Acquisition by Betsson
In February 2024, HPG was acquired by Betsson AB, a Stockholm-headquartered online gambling group. The acquisition was structured to allow HPG to continue as a standalone subsidiary, servicing both Betsson’s internal brands and external clients. Betsson cited the deal as strengthening its proprietary game development capabilities in the Dutch market.
Market Position and Competitors
HPG is recognized as the largest independent Dutch game developer and a key supplier in the Netherlands’ regulated iGaming market. The acquisition by Betsson provided financial stability and wider distribution, while the Kambi partnership positions it to compete in the growing Dutch sports betting segment. Competitors include local rival Gamomat (Greentube) and international studios such as Play’n GO, NetEnt, and Yggdrasil.
Recent Developments and Future Outlook
Parent company Holland Gaming Technology Ltd obtained a Dutch sports betting license in 2025 and signed a multi-year partnership with Kambi Group. HPG continues to expand its game portfolio, targeting 80+ titles by end of 2026. The company is also pursuing certification in several Latin American countries (Argentina, Brazil, Colombia).
Technology and Culture
HPG emphasizes a creative, player-first approach, using a proprietary HTML5 game engine for cross-platform compatibility. The development team is based primarily in Bergen op Zoom with remote staff across Europe. The company offers free-play demo modes and works with casino affiliate networks for player acquisition.
Key Products
Video Slots
Feature-rich slot games with multiple paylines, bonus rounds, free spins, and progressive jackpots. Flagship titles include Aladdin, Tiger King, Blue Lagoon, and Magic Forest.
Bingo Games
75-ball and 90-ball bingo software with integrated chat and side games, suitable for standalone bingo rooms or casino integration.
Classic Slot Machines
Retro three-reel slots with fruit symbols, sevens, and BAR icons, designed for nostalgic player segments.
Live Gaming Solutions
Live dealer casino games (blackjack, roulette, baccarat) streamed from proprietary studios with multi-camera angles and HD streaming.
iGaming Platform (RGS)
A full turnkey remote gaming server providing operator backend: real-time reporting, automated notifications, CRM, wallet management, and API for third-party game integration.
Sportsbook (via Kambi)
Full Turnkey Sportsbook solution launched in 2025 under parent company Holland Gaming Technology Ltd, using Kambi’s odds, trading, and Bet Builder products.
Offices & Headcount
75 employees (approx.)