Hattrick Sports Group

Company History and Background

Hattrick Sports Group was founded in Dublin, Ireland, in 2002, according to multiple independent sources such as GamblingInsider and PitchBook. One source, Tracxn, lists a founding year of 2010 and names Jerko Saric as the founder, but the 2002 date is treated as authoritative given consistency across outlets. The company was established as a software provider specialising in real-time sports betting solutions, targeting licensed operators in the expanding iGaming market.

Business Model and Revenue

Hattrick Sports Group operates as a B2B technology supplier, licensing its sports betting and gaming software to operators. Its platform is designed as a turnkey solution, enabling clients to offer a suite of gambling products including pre-match and live in-play wagering, virtual sports, and lotto games. Revenue is generated through licensing fees, revenue-sharing agreements, or a combination, typical of the iGaming technology sector.

Products and Platforms

The company’s core offerings include a real-time betting engine that supports live in-play wagering across various sports events; a sports wagering platform covering pre-match and live markets; virtual action games that simulate sports events like football and horse racing with randomised outcomes; and lotto games integrated into the gaming suite. These products are bundled to provide operators a comprehensive gambling experience under a single technology stack.

Acquisition by Fortuna Entertainment Group

The most significant corporate event in Hattrick Sports Group’s history was its acquisition by Fortuna Entertainment Group, a leading Central and Eastern European gaming operator. The definitive acquisition agreement was announced by Presidio Investors in June 2017, covering a 100% share purchase. Legal advice was provided by Allen & Overy, and the transaction included a performance-based earn-out of up to €50 million. Following the acquisition, Hattrick Sports Group likely operates as a subsidiary or brand within the Fortuna group, though specific integration details are not publicly detailed.

Leadership and People

Leadership information is limited. Crunchbase lists Carsten Sundberg as Chief Executive Officer and Ivan Schaller as Chief Information Officer, though whether these roles remain current post-acquisition is unconfirmed. Tracxn names Jerko Saric as the founder, but his current involvement is unclear. No other C-level executives or board members were identified from the provided sources.

Market Position and Competitors

Hattrick Sports Group was described as a “leading provider” by GamblingInsider before its acquisition, indicating strong recognition in the B2B sports betting technology space. It operates in a competitive market alongside providers such as Kambi, BetConstruct, and SBTech. Its acquisition by Fortuna likely strengthened Fortuna’s technology capabilities for its own operations and potential external licensing.

Recent Developments and Strategic Direction

No significant news beyond the 2017 acquisition was found in the provided sources. The company’s current official website and headcount are not publicly available. It is assumed to continue operating as part of the Fortuna Entertainment Group, potentially focusing on supporting Fortuna’s sportsbook operations and expanding into new regulated markets.