Hard Edge Design Inc.
- Founded
- 1990-01-01 in Norman, Oklahoma, USA
- Headquarters
- 1007 N University Blvd, Norman, Oklahoma 73069, USA
- Phone
- (405) 360-9714
Hard Edge Design Inc. is a nationally recognized, award-winning custom apparel and promotional products supplier headquartered in Norman, Oklahoma, serving a diverse clientele that includes casinos, hospitality venues, and businesses across the United States. Founded in January 1990, the company began as a traditional screen-printing and embroidery shop and has since evolved into a fully automated one-stop-shop offering modern decoration technologies such as direct-to-film (DTF) transfers and direct-to-garment (DTG) printing. The firm is known for its ability to handle high-volume, rush orders and provides a unique Group Stores program that allows customers to pool orders for wholesale pricing without centralized payment collection. Under the leadership of President Jeff Melton and Operations & Sales professional Christina Ryan, Hard Edge Design maintains a team of 11–50 employees and operates two facilities on University Boulevard in Norman. The company also supplies custom patches, banners, and promotional items, positioning itself as a key vendor for the casino and hospitality industry.
Detailed Review
History & Establishment
Hard Edge Design Inc. was founded in January 1990 in Norman, Oklahoma, initially focusing on traditional screen printing and embroidery. Over the decades, the company expanded into digital decoration techniques, including direct-to-film (DTF) transfers and direct-to-garment (DTG) printing, and added promotional product sourcing. The business has undergone at least one change of ownership, with a Facebook update mentioning new ownership, and continues to serve the Norman and Oklahoma City metro area.
Operations & Services
The company operates as a fully automated one-stop-shop for custom branded materials. Core services include screen printing for high-volume garment orders, digitized embroidery for hats and jackets, DTF transfers printed on cost-efficient gang sheets, DTG printing for full-color short runs, custom art services, and promotional product sourcing. Additionally, Hard Edge Design offers a Group Stores program that enables individuals to combine orders for wholesale pricing while shipping individually.
Products & Platforms
Hard Edge Design’s product range includes DTF transfers, ready-to-ship embroidered patches, custom screen-printed and embroidered apparel, large-format banners and signs, and a variety of promotional items such as bags, drinkware, and pens. The company specifically markets casino-specific merchandise such as uniforms, branded employee apparel, and guest giveaways.
Headquarters & Facilities
The company’s primary location is at 1007 N University Blvd, Norman, Oklahoma 73069. A secondary facility operates at 1013 N University Blvd, and a third address (2307 W Main St) is used for patch fulfillment. All facilities are within the Oklahoma City metropolitan area.
Company Size & Structure
Hard Edge Design is a partnership with an estimated workforce of 11–50 employees, as indicated on LinkedIn. The company is locally owned and operated, with no external funding rounds or parent-company ownership identified.
Industry Recognition
The firm is listed as a nationally recognized and award-winning vendor on CasinoVendors.com, explicitly categorized as a supplier to the casino and gaming industry. Leadership collectively brings over 45 years of combined industry experience.
Key Products
DTF Transfers
Direct-to-film heat transfers printed on gang sheets, allowing customers to fit multiple designs to reduce per-print cost.
Patches
Ready-to-ship embroidered patches in classic and custom designs, suitable for jackets, bags, and hats.
Group Stores
A pooled ordering system that enables customers to buy individually while benefiting from wholesale pricing.
Screen Printing
High-volume custom printing on t-shirts, polos, jackets, and other apparel.
Embroidery
Digitized embroidery for hats, shirts, patches, and promotional items.
Direct-to-Garment (DTG)
Full-color digital printing directly onto fabric, ideal for short runs and complex artwork.
Art Services
In-house custom artwork creation, modifications, and file preparation for production.
Promotional Products
Branded giveaway items such as bags, drinkware, pens, and technology accessories sourced from multiple suppliers.
Banners & Signs
Large-format printed banners for events, trade shows, and casino/hospitality signage.
Offices & Headcount
30 employees (approx.)