Full Color Games, Inc.

History

Full Color Games, Inc. was established in 2012 by David W. Mahon, who serves as both Founder and CEO. The company is built around Mahon’s patented Full Color® Card deck, which introduces a fifth suit—coloured cards—alongside traditional white cards. This design fundamentally changes the scoring in classic games: drawing a Color card increases the player’s total, while a white card decreases it, allowing wins in both directions (e.g., getting as close as possible to 21 in 21 or Nothing® or dropping to zero in “nothing” hands).

Business Model

As a B2B supplier, Full Color Games provides its technology to casino operators and online gaming sites. The company holds no public information on funding rounds, though it is listed as active and privately held. Its competitive differentiation lies in the unique card‑scoring mechanic, which the company argues increases player engagement by introducing a new layer of strategy. Distribution is handled through the official website and integration with partner platforms.

Products and Platform

The company’s product suite includes 21 or Nothing®, a blackjack variant using Full Color® cards, where players can win by scoring highest up to 21 or drawing down to “nothing”. It features no‑bet side bets like Russian Roulette™, a proprietary feature where players can win payouts up to 5:1 without wagering extra when hitting on 17–20. Other products include Full Color® Solitaire, a collection of modern solitaire variants, and the Full Color® Gaming System, a platform that supports live dealer, live casino, private tables, and multiplayer modes. All games feature a pre‑game quick‑start guide, in‑game tutorials, and real‑time “Helping Hands” that explain event outcomes. The platform is language‑agnostic (43 languages) and accepts any currency.

Market Position and Outlook

Full Color Games is a small but focused player in the iGaming supply market, competing against larger established game developers. Its patented deck and scoring system offer a unique twist that could attract operators seeking differentiated content. The company is not currently listed on any major stock exchange and has a lean management structure, with David W. Mahon as the dominant leadership figure. Future growth likely depends on regulatory approvals and forging additional distribution partnerships across land‑based and online casinos.