
Fortis Media
- Founded
- 2018-01-01 in Vilnius, Lithuania
- Headquarters
- Vilnius, Lithuania
Fortis Media is a B2B search marketing agency founded in 2018 in Vilnius, Lithuania. It positions itself as a specialist for heavily regulated industries—primarily iGaming, fintech, and crypto—where compliance and advertising restrictions present unique challenges. The agency offers a full suite of services including search engine optimization (SEO), pay-per-click (PPC) advertising, digital strategy development, content marketing, conversion rate optimization (CRO), and Google Analytics 4 migration. Unlike many generalist agencies, Fortis Media prides itself on building custom, compliant frameworks rather than one-size-fits-all solutions. The company reports impressive performance metrics: a 92% client retention rate, an average 30% increase in first-year organic traffic for new clients, over $15 million in ad spend managed, and 28 million organic sessions since 2022. It serves more than 15 industries and has optimized over 100 websites, with a client portfolio that includes brands from iGaming, fintech, and crypto sectors. Headquartered in Vilnius, Lithuania, Fortis Media operates with a small but specialized team of 11-50 employees and maintains a strong social media presence. The agency's approach balances organic and paid media in a holistic funnel strategy, aiming to turn compliance-challenged verticals into sustainable growth channels.
Detailed Review
Services and Specialization
Fortis Media is a niche SEO and PPC agency that has deliberately built its expertise around the most restrictive verticals in digital marketing: iGaming, fintech, and crypto. This focus is both its core value proposition and a buffer against the generic competition. The agency’s service offering is comprehensive: technical SEO, on-page optimization, link building, local SEO, paid search (Google Ads, Bing), display advertising, social media paid campaigns, GA4 migration, content strategy, and CRO. The defining characteristic is its compliance-first methodology—every tactic is designed to withstand regulatory scrutiny from bodies like the UK Gambling Commission, MGA, or financial regulators.
Performance Metrics
The agency claims to have delivered a 77% reduction in B2B cost-per-acquisition within four months for a client, and maintains 40,000+ keywords ranking on page one of search results. The $12 million monthly traffic value estimate underscores the tangible revenue impact clients can expect. Fortis Media’s client retention rate of 92% over 12 months indicates strong satisfaction and recurring relationships, which is critical in the project-based agency world.
Team and Leadership
The agency’s team composition is not fully transparent, but the available evidence suggests a lean operation—likely under 50 employees—with a core leadership group based in Vilnius. The company does not publish a formal “About Us” page with executive profiles, and searches for a dedicated leadership page return no results. The only named C-level executive identified is a CEO referred to as “Justinas” in an Instagram caption from the official Fortis Media account. No other C-suite roles (CTO, COO, CCO, founder) are confirmed in any independent source. This lack of publicly available leadership information is a notable gap, possibly due to the company’s relatively small size or deliberate privacy.
Market Position
Fortis Media has been listed on third-party platforms such as CasinVendors.com, which adds credibility in the iGaming industry. Trustpilot reviews are generally positive, though the sample size appears small. The agency’s website is professionally designed and emphasizes conversion with clear CTAs and case study snippets. However, it does not provide detailed client logos or named testimonials, which may limit due diligence for potential enterprise clients. Fortis Media competes with larger agencies like Siege Media, Growth Lab, and specialist iGaming SEO shops. Its clear advantage is its narrow focus: it can offer deeper compliance knowledge than generalists, and its holistic approach combining SEO and paid media is a differentiator against pure SEO providers.
Conclusion
Overall, Fortis Media appears to be a competent, specialized agency with demonstrable results in its chosen verticals. Its main weakness is the opacity around leadership and team depth. For a B2B buyer seeking a partner for iGaming or fintech SEO, the agency’s track record and metrics are compelling, but a deeper vetting process would be essential to understand the team’s capacity and the individuals who would execute the work.
Key Products
SEO (Search Engine Optimization)
Technical SEO, on-page optimization, link building, local SEO, keyword research, and compliance-aware organic strategies for regulated industries.
PPC / Paid Media
Paid search (Google Ads, Bing Ads), display advertising, social media paid campaigns, with a focus on compliant ad copy and targeting.
Content Marketing
Creation of SEO-driven content tailored to iGaming, fintech, and crypto audiences, adhering to advertising and content regulations.
Conversion Rate Optimization (CRO)
A/B testing, user experience analysis, and funnel optimization to improve conversion rates from organic and paid traffic.
GA4 Migration & Analytics
Migration from Universal Analytics to Google Analytics 4, plus ongoing analytics setup, reporting, and data-driven strategy.
Digital Strategy Development
Holistic search marketing strategy combining SEO, PPC, and content to create integrated campaigns.
Offices & Headcount
30 employees (approx.)