FlowPlay, Inc.

History

FlowPlay was founded in November 2006 by Derrick Morton and Doug Pearson in Seattle, Washington, during a period when browser-based virtual worlds were gaining popularity. The founders deliberately avoided traditional grind monetization in favor of a community-first design. The company raised $7.2 million in angel and Series A funding and achieved profitability by 2010. Its first major title, ourWorld, launched in 2008 and attracted over 5 million users by the time the company broke even. In 2012, FlowPlay introduced Vegas World, a social casino that became its primary revenue driver and led to dramatic year-over-year growth, earning the company a spot on the Deloitte Technology Fast 500 list.

Business Model

FlowPlay operates a dual business model: it runs its own social casino and virtual world games, and it provides a white-label platform that allows partners to launch branded social casinos and casual sports wagering environments. The underlying technology is a proprietary browser-based platform designed for cross-device compatibility and scalable deployment. The company generates revenue through in-game purchases of virtual currency and items, as well as platform licensing fees from white-label clients.

Products and Platforms

FlowPlay's flagship product is Vegas World, a social casino game featuring slots, table games, and live tournaments. Another major title is ourWorld, a browser-based virtual world for tweens that emphasizes social interaction and mini-games. The company also offers the FlowPlay Platform, a white-label solution for operators to create custom casino experiences. In March 2026, FlowPlay launched Imperial Treasures Casino, its first regulated online casino in Pennsylvania under the FlowPlay brand, marking its entry into real-money gaming.

Acquisition and Real-Money Expansion

In 2021, FlowPlay was acquired by Wind Creek Hospitality, a subsidiary of the Poarch Band of Creek Indians. The acquisition, valued at an undisclosed amount, positioned FlowPlay to enter the regulated real-money online casino market. The launch of Imperial Treasures Casino in Pennsylvania in March 2026 was a direct result of this strategic move, operating as a Wind Creek affiliate.

Community and Philanthropy

FlowPlay is known for its active community building and philanthropic efforts. The company runs regular in-game charity events and has donated hundreds of thousands of dollars to organizations such as the Technology Access Foundation (TAF) Academy, the American Cancer Society, and various local Washington state nonprofits. CEO Derrick Morton has served as chair of the CEOs Against Cancer Washington chapter, reflecting the company's commitment to social responsibility.

Leadership and Culture

The company employs approximately 72 people and maintains a strong culture of player safety and workplace health. Executive leadership includes co-founders Derrick Morton (CEO) and Doug Pearson (CTO), as well as Chief Revenue Officer Craig Robinson. The company's headquarters remain at 1008 Western Avenue, Suite 300, Seattle, WA 98104.