First Gaming - Rub90
- Headquarters
- Moscow, Russia
- partner@rub90.com
- Phone
- +7 495 363 3190
First Gaming, operating under the Rub90 brand, is a Russian-based developer and supplier of sportsbook and betting software. The company provides a complete suite for bookmakers, covering online, offline, and mobile betting operations with a proprietary sportsbook platform that accepts pre-match and live bets on over 35 sports, processing more than 30,000 events each month. Beyond software, First Gaming offers legal and financial consulting, risk management, and assistance in setting up and optimizing a betting business. The company also supplies a range of virtual games and casino-style titles under its Betting Games suite, including KenoPlus, PokerPlus, BaccaratBet, and 21Bet. First Gaming won an undisclosed category at the Betting Awards 2018 and its platform is available in Russian and English, with partners receiving a dedicated account manager and 24/7 technical support. The official website is rub90.ru and headquarters are in Moscow. While the founding year and employee count are not publicly documented, the brand has been active for over a decade, with its X account created in November 2011.
Detailed Review
Overview
First Gaming, trading as Rub90, is a Moscow-based developer and provider of sportsbook and betting software. The company positions itself as a one-stop technology partner for bookmakers, delivering a full-stack platform that supports retail terminals, online websites, and mobile interfaces. The core sportsbook covers 35+ sports with real-time odds, rapid settlement, and extensive statistical tools. The platform’s administrative back office gives operators control over financial reporting, risk monitoring, and marketing campaigns.
Products and Services
First Gaming’s product lineup includes the primary Sportsbook Platform, a Betting Games suite of virtual and casino-style titles (horse/dog racing, KenoPlus, PokerPlus, BaccaratBet, 21Bet), and a suite of consulting services covering legal, financial, and risk management areas. The company also offers marketing tools for player acquisition and retention, and provides 24/7 technical support with a dedicated account manager for each partner.
Market Position and Footprint
The company focuses on the Russian and CIS markets, with a regional rather than global presence. It won the Betting Awards 2018 in an undisclosed category, but lacks recent press releases or public financial disclosures. The official website is minimalistic, using light green and grey tones. No executive names or team details are publicly available, and the company does not appear on major industry directories like LinkedIn with employee counts. Its X account (@rub90_ru) has been active since 2011, suggesting over a decade of operation.
Key Products
Sportsbook Platform
A proprietary system accepting pre-match and live bets on over 35 sports, with real-time odds, automated settlement, and statistical data. Available for retail, online, and mobile channels.
Betting Games Suite
A collection of virtual games including horse and dog racing, plus casino-style titles such as KenoPlus, PokerPlus, BaccaratBet, and 21Bet, designed to complement the sportsbook offering.
Administrative Module
Back-office tools for managing finances, monitoring risk, tracking partner performance, and generating reports.
Marketing Services
Integrated tools and campaigns for player acquisition and retention.
Consulting & Legal Assistance
Advice on licensing, regulatory compliance, business setup, and financial planning for new and existing bookmakers.
Risk Management
Software and analytical services to minimise exposure and fraud in betting operations.