Fantaking Interactive Srl

History and Founding

Fantaking Interactive Srl was founded in 2013 in Brescia, Italy, by a group of entrepreneurs who identified a gap in the market for turnkey fantasy sports solutions tailored to European sports organizations. The company initially focused on the Italian market, launching its first fantasy games for basketball and football, before expanding its reach across the continent. Its early success with the Lega Basket Serie A (Italy's top basketball league) helped establish credibility and led to partnerships with major media and sports entities.

Products and Platforms

The company's core offering is a fully customizable white-label fantasy platform that clients can brand as their own. This platform supports multiple game modes, including classic season-long leagues, head-to-head contests, and predictor challenges. Fantaking also develops and operates several consumer-facing fantasy games under its own or partner brands. The most notable are the EuroLeague Fantasy Challenge and EuroCup Fantasy Challenge, which allow fans to build virtual teams based on real player statistics throughout the season. Dunkest is a dedicated basketball fantasy platform that has built a loyal community, particularly in Italy. Other products include Fanta LVF (for Italy's Lega Volley Femminile), Stoiximan SLGR Fantasy (for the Greek Super League), and PlusLiga Fantasy (for Poland's top volleyball league). The company also maintains a presence on the Apple App Store with apps like Fanta B, though details on that product are limited.

Business Model

Fantaking operates on a B2B subscription model, charging clients recurring licensing fees for use of its white-label platform. Additionally, it enters revenue-sharing arrangements, taking a percentage of any monetization generated through the games (e.g., in-app purchases, premium features, advertising). The company handles all technical infrastructure, updates, and customer support, enabling clients to focus on marketing and user acquisition. This turnkey approach has proven attractive to sports leagues and media groups that lack in-house development resources.

Clients and Partnerships

Fantaking's client list reads like a who's who of European sports. It powers the official fantasy games for the EuroLeague and EuroCup, two of the most prestigious basketball competitions globally. Other prominent clients include Legabasket (Italian basketball league), Deltatre (a global sports media company), La Gazzetta dello Sport (Italy's leading sports newspaper), and the Greek Super League. In volleyball, the company works with Lega Volley Femminile and Volleyball World. It also serves the Spanish Basketball Federation (FEB) and the Polish PlusLiga. These partnerships validate the platform's reliability and scalability, as Fantaking manages multiple high-traffic games simultaneously with a relatively small team.

Technology and Market Position

Fantaking's technology stack is built on modern web and mobile frameworks, with native iOS and Android apps available for most of its games. The platform is data-driven, offering partners insights into user behavior, retention, and monetization opportunities. The company competes with other B2B fantasy sports providers such as Oulala Games and FanHub, but its deep integration with official league data and its long-standing relationships with top European organizations give it a strong competitive moat. Fantaking is privately funded and self-sustaining, with no reported venture capital or recent funding rounds, suggesting profitable operations.

Regulatory and Legal

The company operates under Italian law and is registered in Brescia (Corsica 14/A, 25125) with VAT number 03549330987. Its fantasy games are classified as free-to-play and skill-based, falling outside traditional gambling licensing in most jurisdictions. Fantaking complies with relevant data protection laws (including GDPR) and consumer rights regulations. The legal terms for its games, such as the EuroLeague Fantasy Challenge, are publicly available and establish the company as the service provider.